Description

　　Outbound Marketing Team is seeking a Principal Product Marketing Manager with deep knowledge in creative, brand, and integrated marketing. You will drive the creative strategy for Amazon’s Email, Push, SMS and emerging communication channels. In partnership with design, you will be responsible for influencing creative direction across outbound channels (email & push). You will work closely with XCM (central Amazon brand marketing team) and UX design on visuals and copy that improve outbound campaigns KPIs globally, optimizing the customer journey each step of the way. You will own developing and executing a template roadmap and experimentation plan based on inputs from marketers across Amazon between both automated lifecycle and manual editorial marketing campaigns. Ultimately, these experiments and design exploration will lead to establishing and enforcing content and design tenets and guidelines for US and WW. You will also lead the strategy on channel selection and identifying content types for each communication method.

　　Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services We are responsible for the transmission of messages to all of Amazon's customers, delivering over 350 million messages a day. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will regularly partner with engineering and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.

　　Key job responsibilities

　　Create creative and copy guidelines and tenets for outbound globally

　　Define design and template experiments and optimize to drive meaningful insights and recommendations

　　Define channel content experiments and optimize to drive meaningful insights and recommendations

　　Define and own goals, including unlocking new business strategies and global adoption of design standards

　　Communicate results regularly with internal stakeholders and teams to iterate on opportunities.

　　Present strategy, learnings, and recommendations to senior leadership

　　Drive thought leadership with regards to Outbound Marketing worldwide

　　We are open to hiring candidates to work out of one of the following locations:

　　Seattle, WA, USA

　　Basic Qualifications

　　9+ years of professional non-internship marketing experience

　　Experience using data and metrics to drive improvements

　　Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

　　Experience building, executing and scaling cross-functional marketing programs

　　Experience driving direction and alignment with cross-functional teams

　　Preferred Qualifications

　　Experience with creating GTM initiatives at scale

　　Experience working cross-functionally across marketing, product management, analytics, UX, and research

　　Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

　　Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.