We are seeking an enthusiastic and dynamic Media Strategist & Planner, Manager to join the Central Hearst Newspaper Media Strategy team!
In this role, you will collaborate with Strategic Account Executives throughout Hearst to address crucial RFPs and sales proposals. Your responsibilities will include crafting advertising campaigns that captivate specific customer segments by resonating with their attitudes, perspectives, and interests. Additionally, you will play a key role in helping our sales teams pursue new business opportunities by leveraging market insights, creating custom audiences, and delivering persuasive presentations showcasing our strategies and capabilities.
Position Requirements include:
Strong Powerpoint creation skills that will help to convey the campaign vision, strategy and capabilities through a comprehensive story Ability to present well and comfortable leading a presentation with clients and senior leadership Understand the nuances to strategic campaign development including the best target demographics, best time to run and which mediums A firm grasp of digital platforms including digital media, native advertising, audience data and social media Ability to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plans. Ability to support market research to help determine desired customer profile and strategy. Analytical skills thathelp develop and interpret campaign insights Must be aware of trends in traditional media, social media and other forms of digital media innovation. A creative mind to help ad campaigns stand out from the competition. A strong communicator who can convey the vision of an ad campaign to creative teams and sales executives and clients. What will it take to be accomplished? Strong media and digital advertising knowledge 2-3 years experience in a fast-paced Sales and marketing organization Highly organized and able to shift priorities quickly Direct experience and knowledge built upon working in/or alongside Sales/Marketing (i.e. a basic understanding of the sales process and marketing's support role) Proficient in Microsoft Office especially PPT Ability to work cross-departmentally What type of person would fit well?
Confident in conducting and leading calls, both with clients and our leadership team Keen attention to detail Exceptional communication skills Not afraid to ask questions Capable of meeting tight deadlines Clear team-player attitude Comfortable with rolling with the punches #LI-MH1 #LI-Hybrid