This posting will close on February 5, 2024

　　Helping Save More Lives

　　That’s our mission. It’s our business. We are seeking an experienced leader who is passionate about making a commitment to our mission.

　　RQI Partners is a partnership between the American Heart Association and Laerdal Medical.

　　We invite you to review the requirements of the position below. If this career opportunity has piqued your interest, RQI Partners wants to hear from you.

　　Helping Save More Lives. — Our Mission, Our Business.

　　RQIP Benefits Include:

　　Generous PTO & Holidays

　　Remote Work Environment (some positions require travel)

　　Comprehensive Medical, Dental and Vision

　　HSA & FSA Account Options, with employer HSA contribution

　　401k with Employer Match & Profit Sharing

　　Employee Assistance Program

　　Tuition Reimbursement

　　Professional Development Opportunities

　　Student Loan Repayment Assistance

　　Eligibility for Annual Bonus

　　Wellness Reimbursement Program

　　Pet Insurance

　　Position Overview

　　The Marketing Manager, Account-Based Marketing is accountable for the effective development, strategy, and implementation of Account-Based Marketing (ABM) campaigns and tactics to drive growth and success in key accounts, specifically in the US hospital market, in collaboration with the field organization.

　　This position develops and delivers initiatives that ensure targeted growth of the RQI portfolio by applying best practices for ABM with internal and external stakeholders.

　　Ultimately this role is responsible and accountable for developing and implementing ABM campaigns that result in increased sales and retention, customer satisfaction, and ultimately maximizing the impact of the organization’s mission by helping to save more lives.

　　Accountabilities

　　Account-Based Marketing: Orchestrate account-based marketing programs that drive adoption and retention within targeted accounts through a multi-touch, multi-channel approach that aligns with stages of the buyer journey, fostering alignment with the sales team and operating from a shared measurement methodology.

　　Market and Customer Research: Maintains a deep knowledge of markets and clients by utilizing consistent surveillance and research of industry trends and imperatives.

　　Metrics: Develops and continuously measures the effectiveness of ABM campaigns by utilizing core metrics to measure the performance

　　ABM Marketing Technology: Applies the effective use of technology and automation to enable and support ABM marketing initiatives.

　　ABM Market Segmentation: Align lead generation and marketing campaign goals, objectives, KPIs, and tactics to successfully segment, engage (1:1, 1:Few, 1:Many), and nurture leads into contracted and implemented customer organizations.

　　Brand Equity and Corporate Image: Ensures brand equity, corporate image, and compliance with the global RQI portfolio of programs and services on behalf of the AHA, Laerdal Medical, and other partner organizations.

　　Leadership & Team Collaboration: Leadership and effective collaboration as a member of a cross-functional field and marketing team that delivers outcomes required for achieving functional and organizational goals.

　　Field Collaboration: works directly with colleagues in the field organization to build and execute holistic marketing plans – including digital, demand generation tactics for targeted ABM accounts.

　　Required Skills and Competencies

　　Bachelor's degree in Marketing, Business, or comparable education/experience

　　Minimum of 5 years of experience in B2B demand generation, ABM, or segment marketing role

　　Proven track record executing innovative and multi-part event and demand generation program

　　Demonstrable experience designing and implementing successful ABM campaigns for key accounts

　　Experience with targeted marketing platforms to support ABM initiatives

　　Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

　　Occasional travel 5-15%

　　Preferred Skills and Competencies

　　Certification in Account-Based Marketing by Momentum ITSMA

　　Healthcare marketing experience

　　The estimated annual base salary for this position is $85,000 to $90,000. Please note this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.