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Marketing Intern
Marketing Intern-December 2024
Chicago
Dec 18, 2025
About Marketing Intern

  WHAT YOU'LL DO

  We are seeking a strong candidate to join BCG's Consumer Practice Area (PA) Marketing team to support important areas of our marketing program. The Consumer Marketing Intern will support the Consumer practice in the development and execution of our marketing strategy to help us build and strengthen client relationships and position us as thought leaders in the market.

  YOU'RE GOOD AT

  Social media marketing

  Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders

  Manage social media content calendars from content creation through scheduling posts

  Analyze and report on social media performance to optimize and further enhance our social media presence

  Content creation

  Strong communication skills with the ability to distil complex topics into an understandable format, both in written form for internal communications and social media and PowerPoint presentations

  Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities

  Crunching marketing performance data

  Maintain data quality within marketing platforms including global CRM database

  Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.

  Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA

  Familiar with or eager to leverage digital marketing tools

  LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma

  Experience with creative software, like Figma and Photoshop, is a plus

  Develop and send newsletters within Sales Force Marketing Cloud

  Working in a dynamic environment

  Strong motivation, flexibility and reliability to your work and team

  Familiar with matrix organizations

  Support scheduling, and preparation for meetings with key stakeholders

  Network with other working students, Co-Ops and marketers

  Organized work style to address your assigned responsibilities and re-prioritize shifting demands while maintaining transparency with line manager

  Balance workload with short- and long-term priorities

  YOU BRING (EXPERIENCE & QUALIFICATIONS)

  Ongoing Bachelor's or Master's studies with high academic achievements preferably in business informatics or business studies with marketing focus

  Must be able to work in a hybrid model (working out of the Chicago office) throughout the minimum duration of the internship cycle (January-June)

  Strong attention to detail

  Interest in and willingness to develop solid understanding of the subject area

  Creative, yet structured problem solver and autonomous self-starter

  Able to work in a fast-paced environment and to manage multiple tasks in parallel

  Strong organization and project management skills

  Strong analytical skills

  Excellent written and verbal communication skills in English

  Strong interpersonal credibility, reliability, and service mentality

  Highest ethical standards, able to maintain discretion and confidentiality

  * Service mind, eager to take on responsibility, and enjoy working on a team

  BCG's Consumer practice area management team consists of business managers and directors, marketing managers and practice area managers, who manage all aspects of the operations of a practice area. The marketing team is comprised of three colleagues.

  The global BCG marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, publishing, production etc.

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