WHAT YOU'LL DO
We are seeking a strong candidate to join BCG's Consumer Practice Area (PA) Marketing team to support important areas of our marketing program. The Consumer Marketing Intern will support the Consumer practice in the development and execution of our marketing strategy to help us build and strengthen client relationships and position us as thought leaders in the market.
YOU'RE GOOD AT
Social media marketing
Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders
Manage social media content calendars from content creation through scheduling posts
Analyze and report on social media performance to optimize and further enhance our social media presence
Content creation
Strong communication skills with the ability to distil complex topics into an understandable format, both in written form for internal communications and social media and PowerPoint presentations
Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities
Crunching marketing performance data
Maintain data quality within marketing platforms including global CRM database
Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.
Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA
Familiar with or eager to leverage digital marketing tools
LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma
Experience with creative software, like Figma and Photoshop, is a plus
Develop and send newsletters within Sales Force Marketing Cloud
Working in a dynamic environment
Strong motivation, flexibility and reliability to your work and team
Familiar with matrix organizations
Support scheduling, and preparation for meetings with key stakeholders
Network with other working students, Co-Ops and marketers
Organized work style to address your assigned responsibilities and re-prioritize shifting demands while maintaining transparency with line manager
Balance workload with short- and long-term priorities
YOU BRING (EXPERIENCE & QUALIFICATIONS)
Ongoing Bachelor's or Master's studies with high academic achievements preferably in business informatics or business studies with marketing focus
Must be able to work in a hybrid model (working out of the Chicago office) throughout the minimum duration of the internship cycle (January-June)
Strong attention to detail
Interest in and willingness to develop solid understanding of the subject area
Creative, yet structured problem solver and autonomous self-starter
Able to work in a fast-paced environment and to manage multiple tasks in parallel
Strong organization and project management skills
Strong analytical skills
Excellent written and verbal communication skills in English
Strong interpersonal credibility, reliability, and service mentality
Highest ethical standards, able to maintain discretion and confidentiality
* Service mind, eager to take on responsibility, and enjoy working on a team
BCG's Consumer practice area management team consists of business managers and directors, marketing managers and practice area managers, who manage all aspects of the operations of a practice area. The marketing team is comprised of three colleagues.
The global BCG marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, publishing, production etc.