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Lead Nurture Specialist
Lead Nurture Specialist-July 2024
Santa Fe
Jul 9, 2026
About Lead Nurture Specialist

  At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.

  For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.

  The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position.

  Position Summary:

  Reporting to the Lead Nurture Supervisor, the Lead Nurture Specialist will support enrollment activities by contacting prospective students and families that have expressed interest in our full-time virtual schools. The Lead Nurture Specialist will be responsible for building strong relationships with prospective families through outbound and inbound communications. A successful representative will be able to excel at identifying the needs of the families they serve. They should be able to provide clarifying program information to prospective families and assist them with making an informed decision about their student(s) education. Keeping customer satisfaction at the core of every behavior they demonstrate.

  Primary Responsibilities:

  Use consultative approach to educate and support families interested in our online program

  Strive to reach registration goals and contribute to the growth of the business

  Ability to actively handle objections and counsel concerns using consultative approach

  Strong sales approach to handle Inbound and Outbound calls professionally, accurately, consistently, and efficiently

  Handle Inbound and Outbound calls in a phone queue setting, assisting families with program inquiries and registration

  Handle chat inquiries from prospective families

  Use sales approach to register families using our education management system

  Use a consultative approach to build rapport

  Understand different state enrollment requirements to determine student eligibility

  Maintain high level knowledge of all program processes and qualifications

  Create and maintain accurate prospect and customer records in SalesForce and Education Management System

  Maintain accuracy of student records/data in accordance with all regulatory requirements.

  Participate in ongoing training

  Other duties as assigned

  Requirements:

  Minimum one year sales related outbound call experience

  Must be willing to work evenings until 9pm

  Must have a reliable internet connection

  Prior school enrollment/registration experience a plus

  Prior experience with Salesforce preferred

  Bachelor’s degree preferred

  Experience in customer service and team environment with strong consultative sales skills

  Professional phone etiquette

  Strong oral and written communication skills, organizational skills, multitasking skills, and time management skills

  Proficient in Microsoft Office

  Ability to pay close attention to detail

  Flexibility and the ability to work in a fast-paced work environment

  Highly organized and self-motivated

  Exceptional interpersonal skills and proven positive attitude

  Must be a customer-focused, team player

  Pearson Virtual Schools is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions.  We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees with the ability to work from anywhere, anytime.  In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to the privacy of records, technology standards, equipment standards and expectations.  

  Key Capabilities:

  Customer Centric – Acts with a strong customer mindset (both internal and external) and is a visible advocate for the customer. Builds strong relationships with customers and uses those to improve their experience and outcomes.

  Communications - A great communicator who engages teams and stakeholders with thoughtful delivery and messages that resonate.

  Works well in a matrix - Models collaboration, solves problems with peers, builds trust and support.

  Takes personal responsibility – Can be relied on to complete tasks timely and well, demonstrates “ownership” regardless of the outcome, proactive in exploring and exploiting new opportunities.

  Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

  Minimum full-time salary range is between $17.00-19.23

  This position is not bonus eligible, and information on benefits offered is here .

  What to expect from Pearson

  Did you know Pearson is one of the 10 most innovative education companies of 2022?

  At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

  We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

  Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

  To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

  If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

  Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

  Job: SALES

  Organization: Virtual Learning

  Schedule: FULL_TIME

  Req ID: 14267

  #location

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