Responsibilities

　　TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

　　Why Join Us

　　Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

　　The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

　　We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

　　We are seeking an accomplished marketer to lead the SMB Regional Marketing team in EMEA. This is an opportunity to build a growing team and make a significant contribution by delivering world class efforts that connect with SMBs and drive to action on our platform.

　　Responsibilities

　　- Build and lead a dynamic, regional team of marketers dedicated to the to the successful growth and performance of our SMB business in EMEA

　　- Create and develop regional strategy and drive execution at scale across our ecosystem (Internal and External) by acquiring qualified leads.

　　- Develop regional strategy and initiatives for activation of specific verticals and segments.

　　- Build net-new content, scalable toolkits, marketing campaigns and enablement programs that help engage with SMB audiences.

　　- Deliver narrative and content creation that focuses on business priority pillars or products.

　　- Balance both creative and analytical interpretation of data to design inspiring and effective digital marketing campaigns that drives business results and impact

　　- Support development/execution of process of assessing leads and funneling to appropriate engagement tracks to mitigate churn and nurture activation potential, including working directly with Sales and Account Management counterparts to fast-track transfer of high potential leads for advertiser activation and revenue growth

　　- Activate comprehensive performance marketing-based initiatives and continuously iterate to maximize results through to acquisition

　　- Collaborate as a seamless partner to other XFNs and leadership, including SMB Product & Sales organizations both within region and globally.

　　- Develop a strong team and culture.

　　- Demonstrate SMB and Marketing thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations

　　Qualifications

　　- Proven leadership experience in digital marketing, SMB marketing, partnership and media background preferred;

　　- Acute understanding of SMB business needs, TikTok & competitors' SMB product solutions;

　　- Experience in team & people management from diverse culture is essential to the success of this role

　　- Experience working with both B2B & B2C customers in an international environment;

　　- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment;

　　- Excellent communication and presentation skills;

　　- Self-starter, fast learner who is detail-oriented and has critical thinking;

　　- Ability to work independently and as a team across different departments and regions.

　　- Embodying our Leadership Principles, including being mission and vision-driven, leveraging collective wisdom, leading by example, fostering team members' growth, and achieving results. Thoughtful, empathetic leadership and a sincere passion for the work of the team.

　　- Have a strong business understanding of EMEA Markets

　　- As this role covers the EMEA market, full fluency in English is essential to the role

　　- Any additional EMEA based languages would be a definite bonus!

　　TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.