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Director of Sponsorship Sales
Director of Sponsorship Sales-April 2024
North Charleston
Apr 11, 2026
About Director of Sponsorship Sales

  POSITION: Director of Sponsorship Sales

  DEPARTMENT: Administration

  REPORTS TO: General Manager

  FLSA STATUS: Salaried Exempt

  ASM Global has an excellent and immediate opening for Director of Sponsorship Sales for ASM Global -- North Charleston. The Corporate Director of Sponsorship Sales is responsible for planning and directing all aspects of corporate sponsorship sales activities at all three facilities. This position will be focused on working with the General Manager and the Assistant General Manager to obtain mutually beneficial partnerships through sales efforts, deliverable fulfillment and successful renewals.

  BACKGROUND

  ASM Global, the world leader in venue management, marketing and development, was founded in 1977 with the management of our first facility, the Louisiana Superdome. We soon grew to manage convention centers, exhibition halls and trade centers, arenas, stadiums, performing arts centers, theaters, and specific-use venues such as equestrian centers. ASM Global clients benefit from the company's depth of resources and its unparalleled expertise, leadership, and creative problem-solving.

  Our successful growth has been built on the many partnerships, relationships, and resources we have developed with our clients -- both municipal and private. This unique combination of resources, relationships, and expertise has allowed ASM Global to define and refine the industry throughout its history. Our ownership and team of dedicated corporate support personnel make us unrivaled in the field of private facility management.

  SUMMARY

  The Director of Sponsorship Sales will plan, direct, control and coordinate sales campaigns for The North Charleston Coliseum, Performing Arts Center, and The Greater Charleston Convention Center. Working in close partnership with the General Manager and Assistant General Manager, this position will conceptualize and execute on local sales and sponsorship programs that deliver revenue targets and maximize profit margins. The Director of Sponsorship Sales will develop short and long-term sales strategies, overseeing the development and integration of new account acquisition and retention of Corporate Partners.

  The focus will be on developing marketing solutions for partnership prospects that would leverage key assets within the Coliseum, Performing Arts Center, and Convention Center. The Director will be required to utilize the available assets to build effective sales programs that provide clients with comprehensive marketing solutions that incorporate experiential, digital, multimedia, onsite, ticketing, hospitality, entitlements, signage, social media and suite offerings.

  The ideal candidate will generate Sponsorship Revenue and market share as well as create conceptual opportunities in the marketplace in order to increase the profitability of the campus.

  The successful candidate will be responsible for the day-to-day development of sales activities for ASM Global from identification to activation. Key to success in this role will be to develop deep, collaborative relationships with local and national sponsors. In addition to being an excellent negotiator, the Director of Sponsorship Sales will manage contractual issues, including rights management, legal and financial implications of the partnerships.

  SUPERVISORY RESPONSIBILITIES: No direct supervisory responsibilities.

  QUALIFICATIONS:

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requires ability to work flexible and extended hours, including nights, weekends and holidays, in addition to normal business hours. Must have extensive knowledge of general accounting. Must have excellent math skills; high aptitude for figures, excellent communication and interpersonal skills and organizational ability. Ability to prioritize multiple projects and meet strict deadlines, work under minimal supervision and must have professional attitude and appearance.

  Background and Experience

  Demonstrated track record of success in closing large sponsorship deals with multiple deal elements including (but not limited to) sponsorship, media, marketing and on-site activation.

  Experience with acquiring and satisfying sponsorship partners with client and agency relationships.

  Strong understanding and aptitude for selling digital and social media offerings.

  Direct experience in contract management across multi-year sponsorships in excess of 6 figures.

  Proven ability to successfully operate among senior executive levels on the client side up to and including C-Suite executives.

  Demonstrated success in managing complex deals in a matrix environment.

  Experience in a conceptual sales and marketing environment. Track record of success in creating unique concepts through aggregating assets, developing a value proposition and establishing premium pricing.

  Education and/or Experience:

  B.S. in Business, Communications, or Sports Marketing from a four-year college or university.

  3 to 5 years' experience in sponsorship sales management.

  Skills and Abilities:

  Excellent organization skills;

  Ability to prioritize and to handle multiple projects simultaneously;

  Good written, verbal and interpersonal skills required; ability to interact with all levels of staff including management;

  Team oriented;

  Professional presentation, appearance and work ethic;

  Strong public speaking and presentation skills;

  Passion for sports and entertainment;

  Possess professional contacts in the surrounding areas.

  Computer Skills:

  To perform this job successfully, an individual should have extensive knowledge of Microsoft Word, Excel, Power Point, CRM and the internet.

  Physical Demands:

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Specific vision abilities required by this job include close vision for review of statistical and other financial records and information.

  NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

  Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

  Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

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