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Director, Co-brand Strategy & Performance
Director, Co-brand Strategy & Performance-September 2024
McLean
Sep 17, 2026
About Director, Co-brand Strategy & Performance

  ***This role is based at our corporate office in McLean, VA***

  This is your chance to be part of the Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Director, Co-brand Performance & Strategy, you will support the team in driving our unified customer experience through our co-brand card partnerships. You will focus on: increasing co-brand customer acquisition and retention, generating engagement through multi-channel marketing campaigns, and supporting the definition and execution of co-brand and partner loyalty benefits. Reporting to the Sr. Director, Global Amex Partnership & Co-brand, you will work on projects including US and International Co-brand strategy and opportunities supporting the broader Hilton and American Express partnership.

  HOW WE WILL SUPPORT YOU

  Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

  Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/nightHilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discountPaid parental leave for eligible Team Members, including partners and adoptive parentsMental health resources including free counseling through our Employee Assistance ProgramPaid Time Off (PTO)Learn more about the rest of our benefits (https://jobs.hilton.com/us/en/benefits)At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. Hilton’s leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.

  **Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

  HOW YOU WILL MAKE AN IMPACT

  Your role is important and below are some of the fundamental job duties that make your work unique.

  What your day-to-day will be like:

  Develop and support the growth of Hilton’s long-term strategic partnership with American Express and international partnersLead and/or support the execution of strategic projects, such as new product development, special benefits/offers, and entering into new channels and/or markets.Measure and analyze the performance of each partnership area, identifying opportunities to enhance and/or optimize.Maintain a pulse on industry trends and best practices that can be used to shape Hilton’s American Express partnership globally, including growing co-brand credit card programs and other relationships to drive Hilton loyalty and stay engagement.Be an excellent people manager, leading and developing your teamHow you will collaborate with others:

  Responsible for collaborating and fostering our global relationship with a variety of teams at American Express, including Strategic Partnerships, Co-brand Product, Consumer Card Marketing, Small Business Card Marketing, and many more.Internally will collaborate with a variety of teams to facilitate and foster our American Express partnership, including US Co-brand, International Co-brand, Marketing, Payments, Hilton Worldwide Sales, Digital Product, Technology, and many more.What projects you will take ownership of:

  Assess and benchmark current co-brand strategies to better position programs for long-term, sustainable growth.Identify and prioritize top opportunity areas for Hilton, American Express, and other issuing partners (as needed) to build upon our existing partnership. Opportunities can be within any of the 120 countries where Hilton does business and can range from advancing payments technology to marketing offers that drive loyalty and/or stay engagement.WHY YOU'LL BE A GREAT FIT

  You have these minimum qualifications:

  Ten (10) years of professional experienceFour (4) yearsof management experience instrategic planning/developmentFour (4) yearsof experience managing/leadinglarge, enterprise-level partnershipsExperience in the co-brand, credit card, and/or financial industryExperience leading and supporting the development of talentAbility to work a hybrid schedule from the McLean, VA office (3 days per week)Travel up to20% (primarily to NYC).It would be useful if you have:

  Master’s Degree in Business or StrategyExperience with budget/P&L managementFifteen (15) years of collective experience across financial services, hospitality, travel, or similar industry experienceWHAT IT IS LIKE WORKING FOR HILTON

  The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!

  It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

  We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.

  Job: Sales and Marketing

  Title: Director, Co-brand Strategy & Performance

  Location: null

  Requisition ID: COR014A2

  EOE/AA/Disabled/Veterans

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