Digital Acquisition Marketing Manager

　　Company Overview

　　ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments.  Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back.  This mission-focused work has enabled the ClearChoice network to achieve four straight years of double-digit growth, yet we’ve only reached a small portion of the population who could benefit from ClearChoice services. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.  

　　We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives. When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!

　　Summary of Role:

　　The ClearChoice marketing team is seeking a passionate data-driven acquisition digital marketer to join a performance marketing organization focused on lead generation strategies that have a direct impact to the business’s top line growth. This role will report into the Sr. Integrated Media Manager and be accountable for managing lead performance across all social, online video & future programmatic paid channels.

　　You will contribute in a meaningful way to develop, implement, and execute digital (paid social/biddable media) strategies that meet aggressive growth goals across the journey with special emphasis on the lower funnel (lead acquisition). You will work cross-functionally with media agency partners to activate media plans, execute, optimize, and analyze performance. You will lead the day-to-day operations and support driving performance improvements. 

　　Candidate must be a data-driven individual who thrives in bringing order to ambiguity, be a self-starter and have a keen ability to adapt quickly and support others through complex situations. Additional expectations for this role include leading campaign performance analysis, assisting in forecasting, managing platform access, and identifying innovative test and learns that help push the business forward.

　　Ideal candidate

　　Thrives in goal driven, fast-paced environment and is comfortable with adapting to change as the business evolves

　　Highly analytical with ability to translate performance data into actionable insights

　　Proven and consistent track record of achieving and managing performance campaigns 

　　Proactive, self-starter with strong work ethic and proven ability to handle multiple tasks at once

　　Experience with DSPs and Social buying platforms to derive insight and inform media strategy

　　Unafraid to take on challenges and identify new/better ways of doing things

　　Able to think both strategically and tactically and operates with a test and learn mindset

　　Passion for digital media, healthcare marketing, and making a positive difference in people’s lives

　　Detail-oriented, comfortable with ambiguity, willing to roll up sleeves and dive into issues 

　　Strong sense of ownership and accountability 

　　Responsibilities: 

　　Devise and implement comprehensive performance marketing strategies across digital channels with specific emphasis on Meta platforms to meet acquisition objectives

　　Daily hands on management analyzing user behavior and campaign performance data to optimize campaigns.

　　Stay abreast of industry trends and platform updates to ensure cutting-edge and effective marketing strategies.

　　Act as liaison between ClearChoice marketing and external media agencies fostering strong partnerships and ensuring the delivery of high-quality marketing campaigns

　　Manage the digital marketing budget and managing actualizations

　　Assist in developing lead forecasting recommendations that relate to the expected ROI on campaigns and key metrics - e.g. traffic, acquisition

　　Identify new, innovative ways to drive customer retention through the different channels via test and learns

　　Ensure campaigns adhere to digital best practices and is an ambassador for digital media within the business 

　　Basic Qualifications:

　　5 years of proven marketing experience preferably with at least three years in online marketing and/or performance/acquisition marketing focused on paid social strategy/activation (Prior media agency/account experience in Healthcare, Retail, Finance, DTC preferred)

　　Experience with managing lead generation campaigns – inclusive of forecasting, lead flow management and reporting

　　In-depth knowledge of Meta advertising tools, targeting options and analytics

　　Excellent communication skills to lead and collaborate with internal teams and agency partners.

　　Ability to thrive in a fast-paced dynamic environment and adapt to evolving trends.

　　Proficiency in biddable media, specifically paid social, A/B testing, and digital analytics platforms

　　Proven track record in delivering successful and cost-effective digital campaigns (SEM, social media, programmatic)

　　Excellent analytical experience in conducting own analysis on channel performance, identifying optimization opportunities and using data to inform business decisions.  

　　Experience in digital activation platforms: Meta, TikTok, DV360, TradeDesk etc) to monitor performance and pull reports as needed

　　Experience in using Analytics platforms (Google Analytics, Data Studio, PowerBI) for campaign performance reporting and optimization 

　　Proficient in Excel/PPT to analyze large sets of data and build charts to help visualize data trends and storytell

　　Preferred Qualifications:

　　Experience developing both national and local digital paid media strategies (Social, Prog)

　　Strong attention to detail in campaign setup and management

　　Experience in audience-led media campaign activation

　　Strong understanding of media tech (i.e. creating floodlight tags, developing taxonomy for tracking purpose etc.) and experience working with DCM and GTM

　　Experience in testing Social landing page, creative, and audience strategies

　　Direct buying experience across multiple channels/platforms (Social/DSPs)

　　Experience with Salesforce/PowerBI, onboarding partners

　　Bachelor’s degree (BS/BA) in marketing, or equivalent work experience 

　　MBA preferred

　　Compensation & Benefits  

　　The anticipated range for this position is $120,000-$135,000 annual base salary plus discretionary performance-based bonus of 10%. Actual pay may vary based on experience, performance, and qualifications.

　　In addition to your base compensation, ClearChoice offers a full benefits package to include Medical/Rx, dental, and vision coverage, retirement plan (401-k), flexible spending accounts, health savings accounts, company paid short-term and long-term disability, and an employee assistance program. We also offer group voluntary benefits such as life, AD&D, critical illness, accident insurance, hospital indemnity coverage and pet insurance.  Please ask your recruiter for details on the full benefits package.  

　　ClearChoice, is part of TAG-The Aspen Group's family of healthcare brands. The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG is backed by top-tier private equity firms and provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio and our newest addition AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

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