About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
Global Summits: ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more
Executive Roundtables: ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today’s cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.
Engage: This highly engaging, in-person event stimulates collaborative learning with a four-hour agenda that packs a punch combining a high-energy keynote address, networking breaks, & carefully curated deep-dive sessions.
Custom Events: Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.
The Opportunity
ISMG’s Events team is looking for a Content & Communications Marketing Manager who will be responsible for content & copy development across delivery channels & marketing campaigns to strengthen our brand & support overall department goals.
In collaboration with the Inbound Events Marketing Manager, this position provides expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrations. You’ll contribute to a variety of print, digital, & video projects while planning effective content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagement.
As the Content & Communications Marketing Manager, you will own the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test/ learn to which messages our audiences most respond. We are looking for a skilled and creative copywriter with a passion for storytelling, who is excited to join a high growth, category-defining cybersecurity intelligence & education brand.
What You'll Be Doing
Reviewing & auditing current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audience.
Collaborating with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goals.
Writing, curating, producing, publishing, & promoting compelling content that amplifies our brand & engages with our unique audiences.
Creating, editing, & maintaining quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc.
Proofing work to ensure high editorial standards are met across all content outputs.
Managing all website text & engaging in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-date.
Defining key messages/voice ensuring content is on brand in terms of style, quality, & tone across all communications.
Producing content that is SEO friendly & continuously optimizing for increased search engine conversions & promotion.
Owning the ISMG Connect Community (Slack network for event attendees) & executing strategies to boost member engagement while managing the content calendar.
Analyzing & measuring the quality/effectiveness of content based on audience growth, engagement, reach, etc. & driving strategies for improvement as necessary.
What You'll Bring for Success
Bachelor's degree or higher in Marketing, Communications, or other related fields
5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing Communications.
Ability to develop content independently as well as with both internal & external partners.
Experience developing & executing successful content strategies to align brand voice & drive growth.
Excellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiences.
Understanding of SEO concepts & tailoring content for conversions.
Familiarity with web design, HTML, & WordPress is a plus.
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