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Brand Marketing Consultant
Brand Marketing Consultant-January 2024
Lisle
Jan 30, 2026
About Brand Marketing Consultant

  Position Overview

  It’s an exciting time to be at Navistar, as we work to accelerate the impact of sustainable mobility throughout North America and, with our TRATON GROUP colleagues, worldwide.Navistar’s Commercial Marketing team is strong and growing to match the pace of opportunity, and the Brand Marketing Consultant- West Coast position will be essential to that growth. Reporting to Navistar’s Director of Retail Marketing, this role will be responsible for the deliverables outlined below.

  This role will also be pivotal in execution of Navistar’s Brand and Marketing Strategy throughout the International Truck and IC Bus dealership network.

  The role's area of responsibility will cover the western half of the United States. The candidates should be located in their respective areas of responsibility.

  Responsibilities

  Provide strategic marketing leadership to dealership groups across the West Division of International Truck and IC Bus

  Key leadership role - driving Navistar corporate marketing initiatives at their respective dealership groups & locations

  Expand capabilities of dealership marketing departments

  Drive dealership marketing results for Navistar Marketing KPIs

  Execute Navistar Marketing action plans by working closely with each dealer group via their marketing department and leadership team

  Revitalize the importance and prove ROI for dealership marketing roles, demonstrating the importance of Marketing to the success of commercial truck dealership groups

  Operate as the expert on Navistar Marketing internal resources and industry data resources

  Mentor, train and grow dealership marketing managers by being the marketing expert and staying aware of dealer marketing best practices

  Develop a regional marketing plan that drives revenue & brand reputation for the International & IC Bus portfolio of products & services

  Responsible for improving dealer engagement with corporate driven programs, tools, resources and initiatives

  Drive techniques to improve lead management and conversion

  Closely align with sales, parts and service teams to lead and develop “lifecycle go-to-market plans” for targeted segments, new product & services launches and cross–sell initiatives

  Provide relevant, timely metrics to sales and marketing leadership showcasing dealer engagement

  Minimum Requirements

  Master's degree

  At least 2 years of marketing experience

  OR

  Bachelor’s degree

  At least 5 years of marketing experience

  OR

  At least 7 years of marketing experienceAdditional Requirements

  Qualified candidates, excluding current Navistar employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. Navistar does not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)Desired Skills

  Influencing and Leadership through presentation of data and reasoning

  Understanding of generalized Marketing Concepts (4 P’s, SWOT, etc.)

  KPI-based decision abilities

  Strong focus on execution of plans to an external network (i.e. – dealers, franchise, B2B)

  Critical Problem-Solving Skills – Root Cause Analysis, RASIC, and Action Planning

  MS Office Tools for analytics and reporting

  Dealer business system familiar

  Experience in omni-channel marketing: digital/web/crm/social/experiential channels

  Proven track record & skills associated with business transformation, change management or capabilities growth of the Marketing function

  Benefits and Compensation

  Navistar provides a competitive total rewards package commensurate with applicable skills, knowledge, and experience and consistent with internal and external market practices. The annual salary range for this role is $104-130K a year.

  Company Overview

  Navistar, Inc. (“Navistar”) is a purpose-driven company, reimagining how to deliver what matters to create more cohesive relationships, build higher-performing teams and find solutions where others don’t.

  Based in Lisle, Illinois, Navistar or its subsidiaries and affiliates produce International® brand commercial trucks and engines, IC Bus® brand school and commercial buses, all-makes OnCommand® Connection advanced connectivity services, and Fleetrite®, ReNEWeD® and Diamond Advantage® brand aftermarket parts.

  With a history of innovation dating back to 1831, Navistar has more than 14,500 employees worldwide and is part of TRATON SE, a global champion of the truck and transport services industry. Additional information is available at www.Navistar.com.

  Accelerating the Impact of Sustainable Mobility

  Visit us at www.Navistar.com to discover more about our organization

  Navistar is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

  #ridewithnavistar

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