Job Description Summary

　　The Associate Manager, Marketing Communications & Digital is a key member of the Strategic Marketing team and is responsible to establish and execute creative priorities aligned with the brand vision. This role will be a strong advocate for the BD brand and will champion a One BD approach to achieve our marketing imperatives.

　　Job Description

　　We are the makers of possible

　　BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

　　We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

　　Brand & Vision

　　Champion the BD brand through the development and execution of One BD campaigns that help to bring the BD brand to life.

　　Lead and establish priorities for the local Brand Ambassador team.

　　Work with the Global Brand Strategy and Marketing Communications team; ensures that the needs of the Canadian organization and customers are understood and represented.

　　Work with the strategic marketing team to measure brand equity and deploy strategies to increase brand equity.

　　Campaign Planning and Execution

　　Design content marketing strategies optimized for attracting, educating, and retaining customers.

　　Acts as a resource to business unit marketing teams in the development and execution of Omni-channel campaigns.

　　Consult on creative design projects and provide creative design support for Tier 2 and 3 deliverables.

　　Support digital marketing activities as required including email, landing pages, social media ads etc.

　　Provide backup Program Management support to the Digital Program Manager.

　　Develop and maintain content calendar for the Strategic Marketing & Communications team.

　　Partner with the Communications Manager on various projects spanning internal and external communications.

　　Agency Management

　　Manage the relationship with external marketing agencies through regular business reviews and stakeholder feedback.

　　Work with agency partners to optimize processes to complete projects efficiently.

　　Develop creative briefs and help assess agency deliverables.

　　Additional Responsibilities

　　Represent Canada on the global Ad-Prom steering committee.

　　Provide subject matter expertise on VeevaVault PromoMats system and coordinate review and approval of promotional materials for the Strategic Marketing, Public Affairs and Strategic Customer Group teams.

　　Lead and coordinate the monthly One BD marketing communication process for product discontinuations.

　　Act as Digital Asset Manager (DAM) librarian for Canada.

　　Maintain the BD-Canada Conference Calendar.

　　Provides backup support on tech stack including GlobalMeet, Marketo Engage and ShowPad.

　　Support the maintenance of bd.com content and e-catalogue.

　　After hours / weekend monitoring of BD-Canada social media accounts per rotation schedule.

　　Skills and Competencies

　　Superior graphic design skills and strong proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign

　　Experienced in Windows 10 and PC software, including Microsoft Office (PowerPoint, Excel, and Word).

　　Experience with video creation; production, editing and posting experience highly desirable.

　　Excellent written and verbal communications skills.

　　Organized and demonstrates strong attention to detail, effectively prioritize multiple tasks and establish responsible deadlines and personal work plans.

　　Independent self-starter with ability to work as a member of a team.

　　Social media marketing experience strongly preferred.

　　Education, Qualifications and Experience

　　Bachelor's degree with a focus on business, marketing, communications, or visual design.

　　3+ years of creative design experience.

　　Strong proficiency with Adobe Creative Suite is mandatory.

　　Previous experience working with external agencies and/or previous agency experience preferred.

　　Experience navigating a matrix environment in a large organization.

　　Demonstrated project management skills with experience in agile and scrum preferred.

　　Experience with salesforce.com, Adobe Marketo Engage and Adobe Experience Manager strongly preferred.

　　Prior experience in med tech, pharma or consumer packaged goods an asset.

　　Bilingual (French/ English) speaking, read & write strongly preferred.

　　This Hybrid role will be based in BD-Canada Headquarters located in Mississauga, Ontario and may require up to 20% travel.

　　For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

　　Why Join Us?

　　A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

　　To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

　　To learn more about BD visit https://bd.com/careers

　　Great Place to Work® has certified our workplace culture based on your feedback in the Trust Index® survey, and we've just published the news about us on their social media channels. You can check these out here. And if you think your friends and networks would be interested in knowing more about your workplace, sharing these posts is a great way to give them some insight!

　　Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

　　PDN

　　Primary Work Location

　　CAN Mississauga - Derry Road West

　　Additional Locations

　　Work Shift

　　Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.