Do you ever wonder what happens inside the cloud?

DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.

　　

We’re looking for an analyst to contribute to our overall growth strategy 

We are seeking an experienced marketing analyst with a strong understanding of web analytics, the customer acquisition funnel and growth tactics, focusing on DigitalOcean’s AI/ML portfolio. Embedded in the AI/ML Marketing and GTM team, this individual will serve as the expert on clickstream data by analyzing overall web performance, implementing an updated attribution methodology, advising on growth experimentation, as well as providing recommendations and generating ideas for net-new growth initiatives in an exciting new space. 

　　

What You’ll Be Doing:

　　Setting up tagging and establishing a clear and consistent multi-touch attribution methodology across the entire customer lifecycle starting with our digital properties  Analyze web usage trends including visitor and purchaser behaviors split by acquisition channel (organic, paid, referral and direct load) utilizing Google Analytics, Google Search console, web log files and other data sources Provide reporting as needed to stakeholders on critical KPIs around customer acquisition, channel and campaign performance and other needs - utilizing SQL and data reporting and visualization tools Drive project test strategy and test plan, utilizing various testing methodologies and web automation tools covering end-to-end experience for our web properties Work with stakeholders to ensure adherence to privacy laws as well as informing them about ever-changing landscape of analyzing web-based activity Continuously test code implementation using browsers’ developer consoles, advising on quality control issues and suggesting improvements as it relates to Web Services, APIs, backend components and continuous integration scripts Act as a liaison between business, marketing and technology teams to ensure all stakeholder requirements are adequately captured and inform implementation roadmap

What We’ll Expect From You:

Hands-on proven experience in Marketing analytics Experience with Google Analytics (or similar web analytics tools), Excel and SQL a must; Looker, A|B testing, and Google Search Console experience preferred. Experience with DBT (Data Build Tool), Marketo, or HubSpot a plus Prior experience with establishing and maintaining attribution methodologies highly preferred Fluency with analytics across multiple channels including marketing campaigns (email, PPC, events, etc.), web, and product Strong analysis skills – You love to tell stories with numbers and use data to inform strategy Experience juggling multiple projects – You can easily manage multiple projects at once and are able to work in a fast-paced, autonomous role Excellent communication skills – Whether it is data visualization or presenting results, you can easily share the key takeaways with executives, peers, or customers. A proven track record of working cross-functionally to optimize campaigns and other growth activities

Why You’ll Like Working for DigitalOcean:

We reward our employees. The salary range for this position is based on relevant years of experience and skills. Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program. We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education. We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, unlimited vacation, retirement benefits, a generous parental leave program, and additional resources to support employees' overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences. We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. *This is a remote role

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