Job Description:

Role Summary/Purpose:

The VP, Analytics - Strategic Furniture Clients Leader is responsible for leading analytics for the Ashley Furniture portfolio. In this capacity, the role will work closely with portfolio cross-functional senior leadership (Sales/Client Development, Finance, Marketing, Risk, Operations Technology). The role also serves as the primary SYF analytics contact for our client. The individual is expected to be fully immersed in the portfolio's strategic initiatives, provide strategic insights, decisioning support and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of analytics in their sphere of influence. The ideal candidate must display strong initiative and ownership, have a passion for generating insights, be familiar with contemporary analytics tools, and bring interpersonal and collaborative skills to be successful in the role.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities

Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement

Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision-making to drive profitable outcomes

Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization, and segmentation

Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights

Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large-scale projects.

Ongoing assessment and measurement of product, channel and targeting strategies

Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance

Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams

Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelor's degree in a STEM discipline from an accredited institution, OR in lieu of degree, 11 years of progressive experience in a marketing or customer analytics role at multi-product/multi-channel financial services organization

A minimum of 7+ years progressive work experience to include:

3+ years' leadership / managerial experience in analytics in the financial services, retail and/or consulting industries

5+ years' experience with statistical and analysis tools, such as SAS, SQL, R, Python, Tableau, etc.

3+ years' experience working on large-scale consumer analytics projects and/or working in matrix, cross-functional environments

3+ years' of client facing experience

Desired Characteristics:

Ability to travel up to 20% of the time, averaging 10-20% travel

Master's degree preferred statistics/ decision sciences/ predictive analytics or other quantitative field or MBA

A strategic thinker with an ability to influence business strategies and decisions based on analytic insights; Ability to influence senior corporate decision makers

Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus

Experience with data visualization tools such as Birst and Tableau a plus

Proven understanding of credit card or financial services industry financial PL drivers and key sensitivities, with business performance reporting experience

Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and clients

Experience with modeling/forecasting, and strong understanding of targeting and segmentation

Experience with evaluating and using external and diverse data sources/assets to develop innovative analytical solutions and drive growth for clients

Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success

Digital marketing analytics experience a plus

Advanced skills using Excel and PowerPoint

Grade/Level: 12

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Data Analytics