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Visual Merchandising Manager
Visual Merchandising Manager-March 2024
Shanghai
Mar 28, 2026
About Visual Merchandising Manager

Visual Merchandising Manager

Location Shanghai, Shanghai, China

Job ID 0000019021

Category Project / Program Management

Job Description

Are you a creative problem solver with a passion to drive strong business results?

We are looking for a Visual Merchandising experts who process from planning through to execution with partnership of various stakeholders like Regional Marketing, Retail Operations, Retail Design,AssortmentPlanning with reporting to the Global Senior Visual Merchandising Manager embedded in-market (China) to bring a localised in store perspective to all campaigns, shopper communication, store design, play and brick activities.

At the LEGO Group, every single person is united behind our mission to inspire and develop the builders of tomorrow. The role of the Visual Merchandising Manager is to lead in-market planning and execution of curated product stories that engage, surprise and delight LEGO shoppers and consumers, responsible for aligning regional store activation to LEGO Retails global best-in-class Visual Merchandising principles, whilst identifying in-market opportunities to elevate and innovate.

No relocation assistance is offered for this position

Core Responsibilities:

Establishes the regional principles for implementing in store marketing and communication across all store touch points (print and digital)

Supports the localised development of seasonal and shopper occasion marketing campaigns.

Works cross functionally with Global Visual Merchandising, Regional Marketing, Retail Development, and Retail Operations to curate strong product stories for retail messaging.

Generates theme, and audience principles by location.

Optimises product and audience storytelling though product placement.

Provides hands-on store VM support, guidelines, directives, training and development to Retail Operations.

Collaborates on all market activation – a regional expert at market and store level.

Takes a comprehensive view of the store shopper experience touch-points ensuring that store design, marketing and store messaging drives a focused shopper journey.

Active and visible member of LEGO Retail Marketing and Experience team

Play your part in our team succeeding

The LEGO Retail Experience Marketing team brings the LEGO Retail strategy to life for shoppers and consumers.

Supporting the Senior Visual Merchandising Manager, this role is key to provide input to the Visual Merchandising development at a regional level.

Do you have what it takes?

5-10 years experience with visual merchandising for a global brand retailer

Experience with planning and developing VM initiatives – ideally in a Support Centre / Head Office or regional / multi-site role

Experience with close collaboration with Marketing functions bringing campaigns to life in a store environment.

Excellent written and verbal communication skills, and superior creative skills (written, visual, and conceptual) and passion for retail storytelling.

A deep knowledge of visual merchandising the best local practices for retail

Up to date with retail trends, popular culture, and market trends to inspire new ideas

Exceptional ability to establish and cultivate relationships across business functions and creative teams.

Excellent working knowledge of the MS Office Suite;

Creative problem solver, resourceful, ambitious, and proactive

Calm and flexible approach, ability to manage multiple projects; and thrives in a global, fast-paced retail environment

Demonstrated management competencies such as: cross team collaboration, attention to detail and flexibility

Nice to have:

Photoshop and/or In Design a plus#LI-JY2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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