Aeris is at the forefront of the "Internet of Things" (IoT) industry, building networks and applications to enable Fortune 500 clients to fundamentally improve their businesses. We believe IoT will have a profoundly positive impact on the world for generations to come. The improvements made possible through IoT—improving patient care, preserving our natural resources, eliminating vehicle fatalities, and providing power to remote parts of the world—are just now being realized. Headquartered in Silicon Valley with offices around the world, Aeris is the preeminent cellular IoT player globally powering critical projects across energy, connected vehicles, transportation, retail, healthcare and more.
We are in search of an experienced, dynamic marketing leader to help us grow our global partner channel. In this role, you’ll focus on steering partner marketing strategy and execution to maximize revenue generation through our partners. You’ll develop and execute against short- and long-term plans working closely with sales to shape, evaluate, and optimize the business model as well as marketing programs and channels.
The ideal candidate must be self-directed, a tenacious problem-solver, collaborate well with colleagues, take initiative, and manage numerous projects simultaneously. In this role, strategic thinking and cross-functional collaboration are essential. We are looking for someone who will be a player-coach and be hands on with the team.
Responsibilities:
Collaborate with Business Management and Channel Leadership to create the business model for successfully marketing and selling Aeris products through our indirect channels including CSPs, VARs, and other partners.
Guide a geographically dispersed team of marketing and sales enablement professionals to successfully achieve goals.
Work with the broader marketing team to design and implement plans to develop, lead and promote partner channel sales including awareness, demand generation, and full-funnel campaigns.
Serve as the Marketing leader with Aeris partners and develop close working relationships at partner organizations.
Recommend and manage budgets, set targets, measure and track performance, analyze ROI from marketing programs, and drive operational improvements.
Direct, review, and approve the production of partner-related content and sales enablement material such as case studies and win stories to drive partner channel sales and awareness, and meet co-marketing goals.
Design, implement, and improve partner channel programs.
Work closely with other marketing team members to execute impactful partner and customer events.
Requirements:
15 years of partner marketing experience, preferably with strategic CSP and technology partners, with a demonstrated track-record of building measurable B2B marketing programs that have made partners successful. Knowledge of IoT, Security, and Mobile Networking is a plus.
Proven ability to develop and lead dynamic, creative, and comprehensive channel marketing programs in a B2B SaaS environment, inclusive of joint value propositioning, content development and communications.
A strong understanding of branding and product messaging that balances company needs with the needs of a broad partner network.
Good understanding of event marketing, social media, digital marketing, and other performance marketing (online and offline) tactics that can be leveraged within the partner channel.
Proven writing and storytelling ability, with samples to share in support of partner enablement programs.
Highly organized with the ability to manage multiple projects comprehensively and simultaneously from start to finish.
Intellectually curious and unafraid to dig into the details of what’s working and what’s not.
Deep accountability and ownership of the KPIs for partner marketing.
Negotiation and relationship management skills.
Analytical and problem-solving abilities.
Good organizational and time management skills.
This position is based in our London office and requires the selected candidate to work on-site 5 days/week.
Aeris walks the walk on diversity. We are a brilliant mix of varying ethnicities, backgrounds, religions, cultures, sexual orientations, gender identities, ages and professional/personal/military experiences – and that’s by design. Different perspectives are essential to our culture, innovative process and competitive edge. Aeris is proud to be an equal opportunity employer.
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