Why Patients Need You

　　Pfizer Inflammation and Immunology strives to deliver breakthroughs that enable freedom from day-to-day suffering for people living with chronic inflammatory diseases, which can be debilitating, disfiguring, and distressing. LITFULO, one of Pfizer's 25 by 25 launches, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (ages 12-17) and adults. Currently, there are only two FDA-approved medicines for AA in adults, so LITFULO delivers on a critical unmet need for people suffering with the disease. The Consumer Marketing Lead role is an opportunity to own all aspects of the LITFULO brand from a consumer perspective, and to be part of an agile, innovative, groundbreaking team. The Consumer Marketing Lead will be integral to the LITFULO marketing team in delivering excellence in its first launch year and beyond.

　　What You Will Achieve

　　The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts colleagues focused on developing or enhancing their growth mindset. With several Pfizer Firsts under their belts, they remain focused on building an excellent, innovative brand with patients at the center of their mission. The team is driven by an unrelenting determination to embody Pfizer's values and to be the catalyst for every team member's success. They harness their individual and collective strengths and embrace the courage to pursue boldness.

　　This is a tremendous opportunity for an experienced consumer marketer to independently oversee all aspects of the LITFULO Consumer Team, including two FTEs, and serve on the LITFULO LT. The Consumer Marketing Lead will act as the Patient Strategy Lead, overseeing several Pfizer-firsts, many bold initiatives, and the development (including Video/Photo shoot) of the Consumer Campaign evolution. The colleague will also have an opportunity to demonstrate significant leadership across the marketing and cross functional teams.

　　This colleague will report to the US LITFULO Marketing Lead.

　　How You Will Achieve It

　　Own the LITFULO Consumer strategy (both short and long term) to ensure business objectives are met

　　Oversee development of best-in-class Consumer advertising campaigns, aligned with the patient strategy, to drive patient awareness and action, fully integrating Marketing Excellence Transformation principles, including all marketing tactics

　　Partner with the US LITFULO marketing team in development and execution of the Operating Plan

　　Develop, coach and lead two FTEs (Snr. Marketing Manager and Director) to achieve brand goals

　　Present business updates and strategic recommendations to LITFULO leadership team and secure endorsement

　　Deepen and elevate CoLab, CMO and LITFULO integration, both strategically and tactically

　　Oversee media strategy; budget; omnichannel ecosystem planning, including innovation; holistic learning and measurement plan; PAG relationships;

　　Lead AOR relationship

　　Collaborate with the US HCP and Access teams and I&I teams to identify ways to improve patient outcomes and ensure cohesion across customers

　　Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach

　　BASIC QUALIFICATIONS

　　10+ years of broad pharmaceutical experience with a minimum of 5-7 years of US Consumer marketing experience, including TV. MBA highly desirable

　　US Consumer brand marketing experience is required

　　Success in developing, executing, measuring and optimizing complex marketing programs that drive performance

　　Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies

　　Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

　　Strong team player

　　PREFERRED QUALIFICATIONS

　　Proven track record of working cross-functionally and driving cross-functional groups to alignment and action

　　High learning agility and ability to strategically and purposefully lead others through ambiguity and change

　　Excellent analytic and problem solving and planning capabilities

　　Strong business acumen with proven communication skills for a wide variety of audiences, including senior leadership.

　　High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.

　　Thirst for innovation with ability to work in white space (without roadmap), detail oriented, action driven and creative mindset.

　　Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

　　LAST DAY TO APPLY: 01/30/2024

　　The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

　　Relocation assistance may be available based on business needs and/or eligibility.

　　Sunshine Act

　　Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

　　EEO & Employment Eligibility

　　Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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