Home
/
Comprehensive
/
Trade Marketing Manager, Offline
Trade Marketing Manager, Offline-August 2024
Shanghai
Aug 27, 2025
About Trade Marketing Manager, Offline

In this role, you have the opportunity to

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology.

You are responsible for

Initiate offline trade marketing strategy plan and translate into granular action plan.

Drive retail sellout growth and market share growth: work closely with category marketing manager to drive category growth in retail which secure category sellout and market share target.

Market analysis: close monitor the markets dynamic and capture opportunities through the analysis of market, competition and sell out.

Shopper insight understanding shape the consumer decision journey based on deep understanding of consumer insight and shopping behavior.

Plan development and execution: come up with and implement channelized retail activation plan including Portfolio Merchandising, POSM, Promotion, Activation

Evaluation and learning: campaign result tracking and evaluation which drive consistent improvement

New product launch: work together with category MM to assure the successful new product launch in retail.

Budget Management

maximize the ROI within agreed budget scope

AP/Margin allocation and tracking

Achieve retail operation excellence. Initiate nationwide activation by product category.

Other cross category marketing activities support on project base

You are a part of

You will report to national offline senior trade marketing manager and collaborate with many other teams including Sales, Brand Marketing, Finance etc.,

To succeed in this role, you should have the following skills and experience

5+ years’ experience in marketing activities in a multi-national consumer goods company.

Strong communication skills and presentation capabilities

social marketing content competence.

Ability to interface effectively with other resources

Good English command

Results oriented, Self-motivated and could work under pressure and dynamic circumstance

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

A professional but fun workplace, A healthy work-life balance environment.

An energetic, genuine, inventive, supportive and dynamic team atmosphere.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Field Project Manager 1
Description Convergint is looking for a full-time, enthusiastic, results driven and forward-thinking Field Project Manager to join our amazing culture.  In this role, you will be responsible for the
Teller Retail Banker
Take the next step toward your new career today! Become a part of the diverse and inclusive team within our nationally recognized award-winning Bank that is one of the strongest in the nation.Woodfor
Transaction Specialist-PT
...
RETAIL FOOD SERVICE OPERATIONS DIRECTOR II - UNIVERSITY OF MIAMI
Chartwells HE At over 300 college & universities around the country, Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new stand
Supervisory Procurement Specialist
Summary Securing Travel, Protecting People - At the Transportation Security Administration, you will serve in a high-stakes environment to safeguard the American way of life. In cities across the cou
PC Technician
Desktop Support Technician Elkhart, IN Technical Summary Desktop Experience PC Windows OS PXE Active Directory CompTIA certification or in progress Job Description We are hiring 2 PC imaging technici
RETAIL MANAGER
Unidine Position Title: RETAIL MANAGER Salary: 60,000 Other Forms of Compensation: Benefits Pay Grade: 12 Think Fresh! Lead with Excellence! An industry leading hospitality food service group, Unidin
Sr Process Analyst - Policy Admin
Introduction Spartan Technology Services and Solutions Private Limited is a subsidiary of IBM (International Business Machines) Corporation. IBM is a global brand and has its presence in 170 countrie
Bank Business Process Consultant Lead
Why USAA? Let’s do something that really matters. At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our em
Warehouse Fulfillment Specialist Part Time
...
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved