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TikTok Shop - Head of Creator Strategy (Malaysia, E-Commerce)
TikTok Shop - Head of Creator Strategy (Malaysia, E-Commerce)-April 2024
Kuala Lumpur
Apr 30, 2026
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Head of Creator Strategy (Malaysia, E-Commerce)

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  The Head of Creator Strategy aims to drive and lead and grow the TikTok Shop Creator team.

  In this role, you will formulate budget plans, transform goals into executable plans and formulate creator growth and merchandise strategy for the creators team. You will also responsible in driving the creator live-streaming business for TikTok Shop and growing the creator management team.

  Responsibilities:

  - Responsible for the formulation of the overall user KOL business operation strategy, responsible for the growth and conversion of KOL Business.

  - Responsible for the cost budget and profit indicators of the overall business of the influencer, cooperate with the business team through influencer policy management, establishment of effective cost budgeting mechanism, influencer profit strategy, etc and to improve the P&L of the overall business of the influencer;

  - Responsible for the growth of affiliate merchandize products, including improving the scale and efficiency of the affiliate merchandize.

  - Collaborate with business parties, products and other related XFN team to improve the overall sales conversion efficiency.

  - Integrate market analysis and industry trends, conduct thorough user research and opportunity exploration, formulate strategic plans, and propel the expansion of our target user base

  Qualifications

  - Bachelor degree or above.

  - 7+ years of relevant experience in E-commerce or operations in a technology company.

  - Experience with project management and independently responsible for core business metrics.

  - Strategic and logical thinker, with effective planning, analytical and problem-solving abilities.

  - Big picture thinking, structured, organized, and experienced in managing projects on different scales (planning, root cause identification, risk mitigation, and process optimization)

  - Adaptable, fast learner, highly motivated, and versatile player with some exposure to ops and commercial

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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