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TikTok Shop - Category Strategist, FMCG (Thailand)
TikTok Shop - Category Strategist, FMCG (Thailand)-February 2024
Bangkok
Feb 11, 2026
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Category Strategist, FMCG (Thailand)

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

  With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

  In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

  Join us as we drive the future of e-commerce here at TikTok.

  Roles & Responsibilities:

  - Dissemble goals , formulate budget plans, and transforming goals into executable plans;

  - Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;

  - Build and monitor the operational index, and work closely with the data team to optimize the data products;

  - Strong ability to identify risks and streamline business efficiencies

  - Understanding e-commerce or live broadcast field is a plus;

  - Implement and manage important merchant strategies;

  - Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions.

  - Provide business, insight and trend analysis to improve overall category performance

  - Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs

  - Support project managers, product, and category teams to work on different initiatives, and make decisions based on number

  Qualifications

  - Minimum Bachelor's Degree or above

  - 2-5 years of experience in ecommerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience

  - Strong analytic, logical and problem solving skills with good attention to detail

  - Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)

  - Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial

  - English proficiency is a must, and Thai language proficiency

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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