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TikTok Shop - Acquisition Support Manager - FMCG Key Account Team
TikTok Shop - Acquisition Support Manager - FMCG Key Account Team-December 2024
London
Dec 22, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Acquisition Support Manager - FMCG Key Account Team

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

  The FMCG Key Accounts team manages businesses within Food & Beverages, Health & Wellness, Home Care & Cleaning, Pets and Flowers. The team is responsible for identifying, onboarding and growing new merchants as well as creating long term strategies to develop existing businesses on TikTok Shop. The team manages over 80 merchants and thousands of products which customers are able to buy on TikTok Shop. Merchants sell by posting their own content, or by working with creators to post content on their behalf. The FMCG team is set to grow throughout 2024 in order to continue to deliver sales for our merchants and ensure customers continue to have access to market leading brands in the UK.

  Job Description

  - Recruit 'Key Account' sellers using the new book of business; outreach using leads list, lead the pitching and onboarding process.

  - Co-define, launch and execute go-to-market strategy for new sellers

  - Collaborate with internal teams, including creator, logistics, legal, governance, campaigns, and marketing, to establish a seamless and efficient process for onboarding sellers

  - Stay abreast of latest trends and ensure relevant brands are reflected in the new business pipeline

  - Manage and update book of business, update weekly reports and key meetings to ensure new business progress is effectively communicated

  Qualifications

  - Bachelor's degree ideally in a finance, business or marketing related topic or similar from a reputable University.

  - Experience working as a Business Development or Acquisition Management support manager in an FMCG environment, including experience playing a key role in brand acquisition and onboarding

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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