Working Title: Market Development Manager

　　Job Class: State Program Administrator, Manager

　　Agency: Explore Minnesota

　　Who May Apply : Open to all qualified job seekers

　　Date Posted : 01/23/2024

　　Closing Date : 02/13/2024

　　Hiring Agency/Seniority Unit : Explore Minnesota / Explore MN Tourism - Managers

　　Division/Unit : Explore Minnesota Tourism / Tourism-Industry Relations

　　Work Shift/Work Hours : Day Shift

　　Days of Work : Monday - Friday

　　Travel Required : Yes, approx. 25% in state, out of state, overseas

　　Salary Range: $38.53 - $55.69 / hourly; $80,450 - $116,280 / annually

　　Classified Status : Classified

　　Bargaining Unit/Union : 220 - Manager/Unrep

　　FLSA Status : Exempt - Administrative

　　Telework Eligible : Yes, Required to be in the St. Paul office every Wednesday

　　Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes

　　Make a difference in the lives of Minnesotans.

　　The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

　　Telework: Yes - Required to work in the St. Paul office every Wednesday*This position exists to oversee strategy, marketing plan and promotion for inbound travel of all types from new, existing, emerging and developing markets. Target markets are primarily overseas geographical locations which include, but not limited to, Europe and Asia. This position leverages a broad network of industry organizations including cooperative marketing and destination marketing agencies, associations, leisure trade, media and consumer channels, allied businesses, and partners to extend the marketing reach and create opportunities for the benefit of Minnesota’s tourism industry. The position oversees the Market Development’s department staff, budget, contracts, and professional vendors to ensure strategy, tactical planning and execution are aligned with overall agency marketing and objectives.

　　J ob duties include, but are not limited to:

　　Manage consumer-facing overseas marketing/promotion/public relations campaigns and initiatives, and travel trade marketing and promotions activities for Explore Minnesota. Key groups/audiences include international consumers and travel trade (tour operators, group travel/packaged travel businesses, meetings, conventions and incentive organizers, event planners), airlines, travel media and influencers.

　　Create and facilitate key external stakeholder relationships necessary to advance the development of new and emerging markets, including leveraging partnerships and creating advocates through stakeholder education.

　　Supervise, coach, and develop direct report team members

　　Assist Explore Minnesota leadership as assigned to achieve the broader goals of the organization.

　　Minimum Qualifications

　　To receive credit for your education and experience, please ensure that your resume/application clearly describes your experience in the areas listed below and indicates the dates that include the month day and year for each job held. Only applicants whose resumes clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.

　　Minimum of Four (4) years of Professional experience in a related field such as the tourism industry, marketing, communications, or project management

　　Bachelor‘s degree in a Travel and Tourism Management or closely related field as determined by the agency, may substitute one (1) year of experience; master’s degree substitutes for eighteen (18) months of experience.

　　Experience planning, creating and executing an integrated marketing and communications plan.

　　Experience managing budgets and staff.

　　Technical skills in Microsoft office including Word, Excel, PowerPoint, Outlook and Teams.

　　Demonstrate abilities in primary market research, knowledge of reliable data sources and ability to accurately gather and interpret data so that market opportunities can be identified, reviewed and assessed.

　　Experience in writing professional communications and promotional copy, as well as agreements, contracts, reports and creating presentations.

　　Demonstrated ability to communicate effectively and professionally with all audiences including international clients and audience. Persuade, motivate and influence travel industry worldwide to develop tourism to Minnesota.

　　Preferred Qualifications

　　Knowledge of the Minnesota travel product

　　Knowledge of the travel distribution funnel and business practices worldwide including pricing, incentives, promotion, product development and marketing.

　　Knowledge of digital, print, social media, video, and public relations.

　　Knowledge of MN State government policies, procedures, processes, laws and rules.

　　Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures

　　Physical Requirements

　　Overnight travel, sitting for long periods at a time, occasional moving of articles such as a laptop computer.

　　Additional Requirements

　　This position requires successful completion of the following:

　　Resumes of all applicants to this posting will be evaluated against the Minimum Qualifications stated above. If your skills match the required skills for this position, the department may contact you. Employee reference checks will be conducted on all finalists. This may include a review of documentation related to job performance and education. It includes contact with the applicant‘s current and/or former employers.

　　A Criminal Background Check will be conducted on all finalists for this position. A criminal conviction will not automatically remove you from consideration for employment.

　　When the position requires travel and the applicant drives a state owned or leased vehicle, a driver‘s license record check will be conducted.

　　Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

　　AN EQUAL OPPORTUNITY EMPLOYER

　　Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

　　Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email [email protected] . Please indicate what assistance is needed.