Position : Sr. Social Strategist

　　Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.

　　Sr. Social Strategist

　　This is a remote-based position

　　As a Sr. Social Strategist with Advance Local , you'll develop the strategy, planning, deployment, and management of the top tier paid social media campaigns integrated into our clients' overall marketing plan. This includes all elements of campaign execution - from proposal research, competitive analysis, campaign strategies, ongoing performance monitoring, optimization, and performance analysis. While collaborating with our local sales teams and advertisers, you'll work towards increasing brand awareness or sales/conversions, while improving efficiencies.

　　Additionally, this position is responsible for ongoing education of the internal sales and strategy teams and is a key stakeholder in retention through reporting and data storytelling.

　　What you’ll be doing:

　　Responsible for proactive, complex campaign management within technology platforms to exceed benchmark KPIs and top tier client goals. 

　　Analyzing current and historical performance, site traffic and platform reports to optimize for campaign success and provide strategic direction to Advance Digital Operations peers, leaders and sales collaborators.   

　　Regularly leverage Optimization Dashboards to support campaign progress and updates for Market teams.  

　　Participate in pre-determined client performance calls, sharing performance insights, optimizations of targeting, reach and recommended growth strategies, applying active listening skills for client feedback to help positively impact campaign KPI attainment.

　　Provide sales team and advertisers with campaign management support and troubleshooting.

　　Proactively share industry knowledge and advanced skills in digital solution optimization, trend analysis and on-going performance reporting through data storytelling. 

　　Leverage critical thinking and strategic insight to support all complex campaign components, including (but not limited to) set-up, delivery execution, performance and data trend analysis and data storytelling.

　　Lead strategic Virtual team meetings to discuss platform and testing updates, optimization opportunities, recommendations to improve paid search performance.

　　Lead and collaborate on all knowledge-sharing opportunities to support our collective digital growth. 

　　Our ideal candidate will have the following:

　　Bachelor's degree in related field or a combination of education and experience demonstrating ability to perform the job

　　Minimum of five years' experience managing and optimizing social media campaigns using Facebook, Instagram, X, LinkedIn, SnapChat, Tik Tok and/or Pinterest

　　Ability to handle 25+ accounts and $2,000,000 in annual revenue

　　Excellent analytical and project management skills

　　Exceptional attention to detail and ability to perform under tight deadlines

　　Excellent written and verbal communication skills, with the ability to translate technical data into easily understandable terms

　　Proven record analyzing campaign data, deriving actionable insights and acting on performance data, quickly, accurately and efficiently under tight deadlines

　　Google Analytics 4, and Meta certification(s) preferred

　　Familiarity with SEO, website best practices, and/or other digital marketing channels preferred

　　Proficient in Google Analytics 4, Google Tag Manager and pixel implementation

　　Creative thinker, who is an assertive problem solver with an analytical mind

　　Strong time management and organizational skills with a proven ability to manage several clients, balancing several priorities and meeting multiple deadlines in a fast paced, constantly changing environment

　　Passionate about social media marketing and eager to learn new skills while keeping up to speed with the latest industry developments

　　Strong understanding of Social Media best practices. Demonstrated ability to think outside the box and come up with unique ideas for creative content, messaging and campaigns

　　Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

　　Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

　　Advance Local Media includes ZeroSum, Headline Group, Advance Aviation, Advance 360 Health, Aduna, Advance 360, Advance 360 Education, Advance Local Events, Advance National Solutions, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Reckon, Red Clay Media, Search Optics, Subtext, Lonestar Live, MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group.

　　Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

　　If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

　　Advance Local does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.