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　　Job Description

　　ACCOUNTABILITIES .

　　Develop Strategy for driving the growth agenda for a specific range of products within Rare Disease portfolio profitably

　　Developing and implementing marketing initiatives in line with the overall business strategy.

　　Own and drive the marketing programs with clearly defined outcomes – i.e. Market Conversion Programs, New products introduction, increased penetration, competition conversions.

　　Developing crisp and impactful marketing collaterals for stakeholders in-line with the communication plan for brand, brand differentiation, customer engagement activities/ in-clinic activities etc.

　　Evaluate, assess and lead potential new launches successfully to further expand portfolio

　　Lead development of long range and mid-range plans and forecast for the product portfolio assigned

　　Continually drive to gain customer / market intelligence through working with the customer facing teams.

　　Work in close collaboration with Area and Regional teams to build and launch key initiatives in the market

　　Work with cross-functional team to drive omnichannel , future upgrade and monitor campaigns to clinicians using digital platforms

　　Strengthen and develop KOL advocates for the assigned portfolio by building strong connect

　　Lead portfolio relevant conferences, seminars to strengthen partnerships

　　Responsible for disease and therapy awareness programs through Marketing driven Takeda organized meeting

　　Represent affiliate in best practice sharing at Area , Regional and global forums

　　Conduct training and engagement plans for the sales team on the product and communication material

　　Work in close collaboration with supply team to ensure uninterrupted supply of products as per mid-range forecast

　　Keeps abreast of changing requirements for health economic data related to therapy, products and proposed health policies, programs, and budgets.

　　Responsible for working closely with internal cross-functional teams to ensure tactics of all functions are in line with business

　　Support Sales team on timely approvals of material required for external activities

　　Recruit and manage external vendors to ensure timely execution of key marketing programs

　　Support other functions as an when required to ensure key business objectives are met within timelines

　　Work with Business Operations to plan and conduct market research to gather specific insights via customer questionnaires and focus groups, survey on competitive prices, demand, value of product

　　Work with Business operations to ensure new Business cases, launch activation workshops are successfully completed within targeted timelines

　　Locations

　　IND - Gurgaon

　　Worker Type

　　Employee

　　Worker Sub-Type

　　Regular

　　Time Type

　　Full time