Sr MarTech Analyst

　　Jersey City, NJ, USA ● Sarasota, FL, USA

　　Req #17711

　　Thursday, December 28, 2023

　　Start a career and Get More in Return®. Jackson Hewitt offices are working hard for the hardest working, and we are on a mission to completely change the way our customers engage with their taxes. At Jackson Hewitt, you’ll find work that works for you and adds up. We’ve got flexibility, career development opportunities, and a chance to work in your neighborhood. We’ve got your back, since we are one of the nation’s largest retailers (nearly 6,000 locations). We have a passion for our employees and our customers. We recognize and appreciate our corporate and local office team members are our greatest assets.

　　As a Senior MarTech Analyst, you will play a crucial role in optimizing our marketing technology stack, implementing data-driven marketing strategies, and maximizing our marketing ROI. To achieve this, you will collaborate with cross-functional teams to support the requirements, design, implementation, quality assurance and maintenance of our marketing data and technology management and integration strategies.

　　You will report to the Sr. Director of Marketing Data and Technology and partner directly with our Product, Marketing, Data, and IT teams to support the evolution of the MarTech stack, data management, data governance and marketing operations processes required to deliver effective personalized digital experiences.

　　Essential Duties and Responsibilities:

　　Support the management, integrations and optimization of our marketing technology platforms, such as a customer data platform, a consent management platform, web analytics and tagging tools, marketing automation and more

　　Partner with IT and cross-functional stakeholders to gather and develop requirements in support of Martech initiatives

　　Develop and maintain Martech system and process documentation and provide training to users across the business to support internal knowledge sharing and enablement

　　Ensure the integrity and seamless integration of marketing data across various Martech platforms and databases

　　Monitor, analyze and troubleshoot integrations and data pipelines delivering marketing audiences and data throughout the Martech stack

　　Partner closely with our Marketing, Business Intelligence and IT teams to manage our data as an integral part of our ecosystem ensuring efficient and scalable technical solutions are designed and implemented

　　Ensure compliance with data privacy regulations and implement security measures to protect customer data in alignment with data governance policies

　　Maintain close relationships with our vendors to stay up to date on platform evolution, to ensure we follow best practices and to maximize our return on investment

　　Communicate effectively between technical and business stakeholders, manage multiple priorities and deadlines, and be the subject matter expert for all things Martech

　　Qualifications and Skills:

　　Bachelor's degree in Marketing, Management Information Systems, Computer Science or related field (Master's preferred) or equivalent

　　5+ years of experience working in around the Martech landscape with proven proficiency in tools such as marketing automation, web analytics & tagging and customer data platforms (current certifications are a plus)

　　Experience integrating Martech systems with other software applications, databases, and APIs

　　Experience with customer data management platforms and data governance processes

　　Knowledge of data privacy regulations (e.g., GDPR, CCPA)

　　3+ years’ experience writing advanced SQL to query and analyze data from large, enterprise data warehouses

　　Proven professional experience with Cloud platforms (AWS/GCP/Azure, etc.)

　　Prior experience with data visualization or BI tools (e.g. Tableau, Qlik, Power BI) is a plus

　　Basic web coding and scripting skills (e.g., HTML, JavaScript) is a plus

　　Experience with AdTech technologies such as Meta, Google is a plus

　　Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools

　　Ability to communicate findings to technical and non-technical stakeholders, and support decision-making process to act on recommendations

　　Experience with Agile delivery processes and methodologies

　　Excellent communication and presentation abilities

　　Strong organizational skills, time management, portfolio prioritization, and accountability

　　Other Duties and Responsibilities:

　　Other duties, assignments and specific projects may be assigned at the discretion of management. Performance is measured against the duties and responsibilities listed in this job description and other assigned duties.

　　What You’ll Get If You Join Us:

　　Competitive Salary + Bonus

　　Unlimited Paid Time Off + 12 Paid Holidays

　　Fidelity 401k + Match

　　Medical, Dental, Vision, EAP, Supplemental, Life, STD, LTD, HSA, FSA, Commuter

　　Wellness activities throughout the year

　　Parental Leave, Elder Care Leave, Volunteer Time Off

　　Education Assistance (Reimbursement) Program

　　Employee Referral Program

　　Pet Insurance

　　Company Celebrations, Appreciation Events, and Team Building

　　Business casual dress with jeans daily

　　Innovative culture with an open and collaborative environment

　　Many opportunities to develop core and new skillsets and have a stake in your own success

　　Freedom to create your best work and make a visible impact on the organization

　　We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service’s policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

　　Other details

　　Job Family Marketing

　　Pay Type Salary

　　Employment Indicator Corporate

　　Min Hiring Rate $105,000.00

　　Max Hiring Rate $132,000.00

　　Apply Now

　　Jersey City, NJ, USA

　　Sarasota, FL, USA