Job Number 24007191

　　Job Category Sales & Marketing

　　Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States

　　Schedule Full-Time

　　Located Remotely? N

　　Relocation? N

　　Position Type Management

　　JOB SUMMARY

　　We are seeking an experienced and dynamic individual to join our team as a Sr. Director of Digital Product Intelligence. The position will oversee a team dedicated to extracting data-driven insights for our websites, mobile app, and other digital products. The role involves leveraging analytical methods and collaboration across departments to refine these products' features, user pathways, and overall digital experience, aiming to enhance performance and user satisfaction across platforms.

　　CANDIDATE PROFILE

　　Education and Experience Required

　　4-year degree from an accredited university in Business Administration, Hospitality Management, or related major.

　　Ten or more years of experience in diverse sector knowledge, demonstrating progressive career growth and a pattern of exceptional performance.

　　Experience managing and defining transformational strategies for business units.

　　Experience applying industry best practices, innovative ideas, and a broader understanding of emerging trends, fostering continuous improvement and staying ahead in a dynamic digital landscape.

　　Proven track record of successful implementations across multiple sectors and navigating various industry landscapes effectively.

　　Proven track record of leading teams in extracting actionable insights from data to drive strategic decisions. This includes setting a vision, defining objectives, and effectively executing strategies to optimize digital products.

　　Demonstrated experience exceling in cross-functional collaboration, effectively communicating insights and recommendations to diverse stakeholders. Demonstrated ability to influence decision-making processes, fostering a data-driven culture across departments to enhance digital product performance and user experience.

　　Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

　　CORE WORK ACTIVITIES

　　Education and Experience Preferred

　　Utilize tools like Adobe Analytics, Tealeaf, Content Square/Crazy Egg, and Blue Triangle to track website traffic, user interactions, conversions, and behavior flow.

　　Set up custom dashboards, goals, and event tracking to measure specific actions.

　　Assess page load times, bounce rates, and exit rates to enhance website speed and user engagement.

　　Analyze traffic sources (organic, direct, referral, etc.) to understand where users come from and optimize marketing strategies accordingly.

　　Track user journeys through conversion funnels to identify drop-off points and improve conversion rates.

　　Study user behavior on-site, including clicks, scrolls, and navigation patterns, to refine UX/UI and content strategies.

　　Create segments based on demographics, geography, or behavior to tailor content and marketing efforts.

　　Leverage platforms like Branch or similar tools for mobile app tracking and insights.

　　Monitor user sessions, retention rates, and engagement metrics (time spent, screens viewed) to improve app stickiness.

　　Utilize tools to track app crashes, errors, and performance issues for quick resolution and enhanced user experience.

　　Track specific in-app actions (button clicks, form submissions) to understand user interactions and optimize user flow.

　　Conduct A/B tests within the app to experiment with different features and layouts for optimal user experience.

　　Analyze the effectiveness of push notifications, app updates, and marketing campaigns on user engagement and conversions.

　　Identify skill gaps within the teams and provide targeted training programs to enhance expertise in digital product analytics.

　　Ensure and provide exceptional customer service.

　　Managing and Conducting Human Resources Activities

　　Interviews and hires employees.

　　Promotes the fair and equitable treatment of employees.

　　Facilitates regular, ongoing communication in department (e.g., staff meetings).

　　Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.

　　Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.

　　Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.

　　Solicits employee feedback.

　　Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.

　　Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.

　　Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

　　Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.

　　Identifies talents of direct reports and their teams and assists with their growth and development plans.

　　Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

　　Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.