Sr. Digital Marketing Specialist

　　at Lucid Software

　　Salt Lake City, UT

　　Lucid Software is seeking a motivated, data-driven Sr. Digital Marketing Specialist. This role will work closely with the Digital Marketing Manager, and the Demand Generation Team, to develop comprehensive digital advertising campaigns designed to acquire both end users and qualified leads for Lucid’s suite of products. This role will also manage Lucid’s affiliate/referral channel by overseeing its day-to-day operations and scaling the program.

　　Responsibilities

　　Facilitate and execute tasks involved with campaign management; this includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, budgeting, strategic planning, etc.

　　Assess new digital advertising channels/tactics viability and oversee execution and expansion

　　Work with creative and content teams to develop compelling paid media campaigns relevant to users in different stages of the funnel

　　Work with the conversion rate optimization team to improve media performance via A/B testing, landing page optimization, and target audience honing

　　Use funnel analysis and audience segmentation to develop and execute strategic campaigns

　　Improve advertising spend efficacy across multiple languages, global regions, and channels to hit target KPIs and metrics

　　Execute and/or assist with paid social, video advertising, connected audio, native advertising, programmatic display, and ABM advertising tactics as it relates to user acquisition and demand generation

　　Manage and scale Lucid’s global affiliate and referral program and own performance metrics

　　Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners

　　Build affiliate marketing processes, strategies and develop best practices to be applied regionally and globally

　　Requirements

　　Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred

　　2+ years of proven expertise designing/developing successful B2B digital advertising campaigns

　　Experience managing complex advertising budgets with an emphasis on performance

　　Extensive experience leveraging paid search, paid social, display, video, native advertising, content syndication, account based marketing platforms, etc. to acquire new customers

　　Direct experience with web analytics platforms (Google or Adobe)

　　Obsessive about moving business metrics e.g. MQLs, opportunities, sales pipeline, etc.

　　Preferred Qualifications

　　Experience managing multi-channeled campaigns across a variety of languages and global regions is preferred

　　Knowledge/experience with DMP, CRM, DSP, ad servers, attribution modeling, bid management platforms or other analytics platforms (beyond the aforementioned) is a plus

　　Working knowledge of HTML, ad tag construction

　　Experience managing an affiliate program

　　Proven attention to detail, can maintain and manage complex media budgets

　　Communication is critical, must be able to exemplify strong oral and written communication skills

　　Comfortable with decision making but know when to escalate decisions/issues to management

　　Ability to prioritize responsibilities in line with business objectives– must be able to quickly adapt to changing projects and priorities

　　Analytical skills, with the ability to build reports and summarize data in a meaningful way for the goals of the business

　　Must be a team player with excellent relationship-building – expect to liaise with multiple departments daily

　　Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and oversee your output and productivity

　　Skilled at making decisions iteratively based on data

　　Enough familiarity with front-end (HTML/CSS/JS) to collaborate effectively with an engineer

　　Skilled at talking with design and development resources

　　#LI-MK1

　　We welcome diversity at Lucid and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. We honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, our employees and our products. Lucid is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email: [email protected].