Job Title: Nespresso Social Media Specialist

　　Location: Bryanston

　　Company: Nestlé Nespresso

　　Qualifications: Completed Degree in Digital Marketing, Social Media and Communications or Similar

　　Experience: 2 years of experience as a Social Media Specialist

　　Closing date: 29 January 2024

　　Position Summary

　　We will be looking for a Social Media Specialist to join our marketing team based at our Bryanston office. Reporting directly to the Brand Communications Manager, you will have the scope to be in charge of Nespresso South Africa social media channels and to strengthen brand desirability through strong media/social media plans and execution.

　　A day in the life of a Nespresso Social Media Specialist

　　Social Listening and Audience Analysis:

　　Analyse online conversations about Nespresso and other coffee brands to gain insights into our audience.

　　Engage with customer comments across all Nespresso social channels.

　　Customer Service and Community Management:

　　Define and manage social media complaint management process with the customer care contact center.

　　Manage queries and complaints within SLA, defining and overseeing the social complaint management process.

　　Cultivate a positive online community by responding to comments, messages, and mentions authentically.

　　Implement strategies for user-generated content and brand advocacy.

　　Analytics and Reporting:

　　Report on key social KPIs, including response times, engagement rates, complaints, social listening insights, competitor analysis, impressions, reach, and share of voice.

　　Conduct trend analysis to ensure brand content remains relevant.

　　Content calendar Management:

　　Plan and implement a weekly content calendar, encompassing the posting of stories and reels.

　　Coordinate with key stakeholders to schedule engaging content.

　　Manage the content approval process, ensuring all organic content is brand-approved through necessary channels.

　　Organic posting of localized content and reposting of Influencers and other brand key stakeholder’s content

　　Community Growth and Engagement:

　　Grow social channel follower count.

　　Manage and enhance all owned social channels to drive engagement.

　　What will make you successful.

　　Bachelor’s degree in marketing, communication, or a related field

　　2 years of experience as a Social Media Specialist or similar role

　　Sprinklr tool experience advantageous

　　Excellent analytical skills

　　Good knowledge of Instagram, Facebook, LinkedIn, Google Analytics, as well as other social media platforms, trends, and best practices is a strong foundation for success.

　　Understanding of online marketing

　　Strong internal and external communication skills

　　Customer-oriented mindset

　　Great time management and organizational skills

　　People are at the heart of our success – all 14,000 of them. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow and thrive together.