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Social Media Coordinator
Social Media Coordinator-May 2024
Fort Worth
May 16, 2026
About Social Media Coordinator

  Who We Are:

  PBR is the world's premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series-eight teams of the world's best bull riders competing for a new championship-as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

  Endeavor is a global sports and entertainment company, home to the world's most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

  Position Summary/Objective:

  We are seeking an entry-level, creative and enthusiastic social media coordinator to join our team. As a social media coordinator, you will play a crucial role in managing the PBR social media presence, implementing engaging strategies, and staying up-to-date with current trends across all platforms.

  Role in an office position - must be located in Fort Worth or willing to relocate at own expense

  Essential Duties & Responsibilities:

  Produce engaging content for the day-to-day needs across various PBR, Ridepass, and other associated accounts' social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube.

  Create sharp, entertaining copy that encourages engagement and builds an online community with PBR fans.Cover PBR events on-site and remotely, capturing, clipping and posting content in real-time.Uphold the voice and tone of the PBR that speaks to the target audience.

  Monitor, react and leverage real-time trends and current events and relate them to the PBR brand.Assist in the ideation, planning, execution, and reporting of social content on all platforms.Aide in programming channel-specific strategies while maintaining knowledge and expertise across all social platforms.

  Monitor, recognize and implement ongoing improvements to workflow and output of each channel.Assist in managing social content calendar and programming grid.Provide social listening and response to the communities and fans of the social channels.Track, evaluate and interpret weekly and monthly performance analytics.

  Provide general office task assistance, including but not limited to, the creation of necessary calendars, recaps, reports, spreadsheets, creative requests, etc.

  Qualifications:

  1 year experience in social media in a professional settingProfessional sports team, entertainment property or brand - preferredGeneral understanding of how all social platforms (Facebook, Twitter, Instagram, Tiktok, Snapchat and other emerging platforms) and their community's work

  Proficient in Adobe Creative SuiteAbility to prioritize multiple tasks in a fast-paced environment.Ability to work independently, be self-directed and demonstrate initiative.Strong organizational skills, time management skills and attention to detail required. Strong copywriting skillsStrong team mentality and ability to work collaboratively with othersExhibit good judgment and decision-making skills.Willingness to work a flexible schedule including nights and weekends and be on-call as necessary based on the changing priorities of the department.Strong visual eye with regards to the creation of graphics and selection of images for social publishing.

  Strong writing and communication skillsExceptional attention to detail and organizational skills.Ability to meet deadlines in a fast-paced, dynamic environment.Willingness to cover and travel to PBR events as needed.

  Education & Formal Training:

  Bachelor's degree - Communication, Public Relations, Marketing, Journalism - preferred

  Working Conditions:

  Non-traditional hours, including nights and weekendsRole in an office position - must be located in Fort Worth or willing to relocate at own expense

  Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.

  Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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