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SEO Specialist
SEO Specialist-March 2024
Seef
Mar 28, 2026
About SEO Specialist

  About Calo (https://calo.app/)

  Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

  Role overview

  As an SEO Specialist at Calo, you will spearhead our organic search strategies, focusing on enhancing our visibility on multiple search engines. Your role involves creating, implementing, and optimizing SEO strategies to drive organic traffic and improve search engine rankings. You’ll analyze and improve our website's performance in search engine results to boost organic growth and enhance user engagement while ensuring they align with our business objectives. You’ll also collaborate with our marketing team to develop SEO-friendly content and website structures that resonate with our target audience, ultimately contributing to Calo's growth and online presence.

  Main Responsibilities

  Create and implement SEO strategies that promote Calo’s organic positions on search results

  Utilize SEO software like SEMrush, Ahrefs, Google Search Console, and Google Analytics for keyword research, site audits, and performance analysis

  Optimize website content for search engines, focusing on Calo-oriented themes

  Analyze SEO data and performance, adjusting strategies as necessary

  Collaborate with content creators to ensure SEO best practices are integrated with Calo’s health-focused content

  Design and manage website taxonomy to support SEO objectives and healthy concepts

  Stay up-to-date with SEO trends, with a focus on the health and food industries

  Advise on content development from an SEO perspective, emphasizing healthy eating topics

  Manage link-building and backlink strategies within the health and nutrition niche

  Work with web development teams to ensure SEO-friendly website design and functionalities

  Ideal Candidate

  Qualifications

  Bachelor's degree in Marketing, Business Administration, or any related field

  3+ years of experience in a SEO role at a B2C company

  Proficiency in both English and Arabic

  Excellent communication and interpersonal abilities

   

  Knowledge & Competency

  Extensive experience in implementing and managing SEO strategies

  Proven track record of achieving significant improvements in search engine rankings and organic traffic

  Proficiency in SEO tools and platforms such as Google Analytics, SEMrush, Moz, Ahrefs, etc

  Strong analytical skills, with experience in interpreting SEO data and conducting A/B testing for optimization

  Creative approach to identifying and targeting keywords and topics relevant to our target audience

  Knowledge of HTML, CSS, and web development practices as they relate to SEO is a plus

  Skill in optimizing website content, structure, and meta-data for search engines

  Keen interest in staying updated with the latest trends and algorithms in search engine optimization

  Proven ability to collaborate with cross-functional teams, particularly in a fast-paced, growth-oriented technology company

  Innovative and strategic in developing SEO campaigns that effectively engage the target audience

  Experience in optimizing landing pages and user funnels for improved SEO performance

  Powered by JazzHR

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