About Calo (https://calo.app/)

　　Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

　　Role overview

　　As an SEO Specialist at Calo, you will spearhead our organic search strategies, focusing on enhancing our visibility on multiple search engines. Your role involves creating, implementing, and optimizing SEO strategies to drive organic traffic and improve search engine rankings. You’ll analyze and improve our website's performance in search engine results to boost organic growth and enhance user engagement while ensuring they align with our business objectives. You’ll also collaborate with our marketing team to develop SEO-friendly content and website structures that resonate with our target audience, ultimately contributing to Calo's growth and online presence.

　　Main Responsibilities

　　Create and implement SEO strategies that promote Calo’s organic positions on search results

　　Utilize SEO software like SEMrush, Ahrefs, Google Search Console, and Google Analytics for keyword research, site audits, and performance analysis

　　Optimize website content for search engines, focusing on Calo-oriented themes

　　Analyze SEO data and performance, adjusting strategies as necessary

　　Collaborate with content creators to ensure SEO best practices are integrated with Calo’s health-focused content

　　Design and manage website taxonomy to support SEO objectives and healthy concepts

　　Stay up-to-date with SEO trends, with a focus on the health and food industries

　　Advise on content development from an SEO perspective, emphasizing healthy eating topics

　　Manage link-building and backlink strategies within the health and nutrition niche

　　Work with web development teams to ensure SEO-friendly website design and functionalities

　　Ideal Candidate

　　Qualifications

　　Bachelor's degree in Marketing, Business Administration, or any related field

　　3+ years of experience in a SEO role at a B2C company

　　Proficiency in both English and Arabic

　　Excellent communication and interpersonal abilities

　　Knowledge & Competency

　　Extensive experience in implementing and managing SEO strategies

　　Proven track record of achieving significant improvements in search engine rankings and organic traffic

　　Proficiency in SEO tools and platforms such as Google Analytics, SEMrush, Moz, Ahrefs, etc

　　Strong analytical skills, with experience in interpreting SEO data and conducting A/B testing for optimization

　　Creative approach to identifying and targeting keywords and topics relevant to our target audience

　　Knowledge of HTML, CSS, and web development practices as they relate to SEO is a plus

　　Skill in optimizing website content, structure, and meta-data for search engines

　　Keen interest in staying updated with the latest trends and algorithms in search engine optimization

　　Proven ability to collaborate with cross-functional teams, particularly in a fast-paced, growth-oriented technology company

　　Innovative and strategic in developing SEO campaigns that effectively engage the target audience

　　Experience in optimizing landing pages and user funnels for improved SEO performance

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