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Senior Web Analyst
Senior Web Analyst-March 2024
Remote
Mar 28, 2026
About Senior Web Analyst

  Paylocity is a cloud-based software company that creates customized HR solutions for small to mid-sized organizations. Our workplace enhances communication and enables employees to connect, collaborate, and create from anywhere. Our award-winning culture ensures everyone has a voice and feels truly welcome. Join Paylocity as we shape the future of technology and the workplace!

  We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

  As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

  With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

  Position Overview:

  The Senior Web Analyst is responsible for developing reporting and owning the organization and implementation of the Paylocity website tagging and analytical reporting infrastructure. As a Senior Web Analyst, you will be a key thought leader in making strategic data-driven decisions and developing our prospect and customer engagement strategy, and you will take the lead on maturing our targeted campaigns, as well as reporting out on various marketing projects to scale our strategic capabilities.

  You will be advising on process improvement and will be consulting on scaling data collection, reporting, and analytics and will be translating the data into insights that can lead the rest of the marketing and go-to-market organization.

  Primary Responsibilities

  The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Serve as a subject-matter expert on digital implementation and measurement as it relates to web analytics for all public Paylocity websites.

  Produce digital reports and analyses and help formulate, standardize, and implement tracking requirements.

  Lead the formulation of a sustainable and reusable framework for collecting, reporting, and analyzing digital behavior and web analytics data with the goal of improving user experience and increasing acquisition, conversion, engagement, and retention.

  Work cross-functionally with sales, operations, and product teams to continuously inform and improve marketing decisions.

  Effectively communicate analytical results to non-technical team members and senior level executives.

  Education and Experience

  3-5 years of experience as a web or digital analyst

  3+ years of experience building complex web analytics solutions and have demonstrated competency in architecting and implementing tools like Google Analytics, Tag Management Systems, etc.

  Demonstrated competency writing tagging specifications, testing tagging, building custom reports, and analyzing data in a business context.

  BS in a relevant technical field such as Computer Science, Engineering, Mathematics, Statistics, or commensurate experience.

  Ability to work independently and drive your own projects.

  Proactive with a problem-solving mindset and attention to detail

  Highly reliable and accountable to achieve deadlines, working with multiple team members across different departments, while managing multiple projects

  Preferred Skills:

  2+ years of experience in Google Tag Manager or equivalent tag management systems.

  2+ years of experience with digital marketing and digital analytics tools (Google Ads, Google Analytics, etc.)

  2+ years of experience with SQL

  2+ years of experience using one or more Business Intelligence tools such as Tableau, Power BI, QlikView, Looker, etc.

  2-3 years driving insights with analytics leveraging a deep understanding of the details of how data is created and is used to solve business problems.

  Experience in dBT and Google BigQuery a plus.

  Experience with data warehouse concepts and ETL/ELT a plus.

  Ability to communicate cross-functionally (both verbally and written) to share analysis insights with stakeholders across the organization.

  A systems thinker who understands the impact that decisions can have both up and downstream and is familiar with how different parts of the business operate and connect to each other.

  Strong organizational skills, with the ability to set and adhere to deadlines and move projects forward with minimal supervision.

  An individual who thrives in ambiguity and project-based work that will change frequently, depending on the needs of the company.

  Strong results-driven project management skills, detail orientation and an ability to manage multiple priorities.

  History of cross-functional collaboration with teams such as sales, finance, analytics and product

  Experience presenting in front of senior leadership teams.

  Soft Skills:

  Team Player – collaborating with others to make awesome happen.

  Self-Motivated – you like to work hard, play hard.

  Adaptable – quick feet! You can shift priorities if needed.

  Highly Organized – detail-oriented is your thing!

  MS Office applications – are no sweat when it comes to your skillset.

  Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.

  We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.

  We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact [email protected].

  This role can be performed from any office in the US. The pay range for this position is $81,038 - $116,945/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. (https://rise.articulate.com/share/NWT-xukAz2nsMapN3L3TSRXfxzBGrFh_#/) This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.

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