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Senior Visual Concept Designer
Senior Visual Concept Designer-March 2024
Billund
Mar 28, 2026
About Senior Visual Concept Designer

  Senior Visual Concept Designer

  Location Billund, Denmark

  Job ID 0000013049

  Category Creative & Design

  Job Description

  Are you a creative powerhouse, ready to translate ideas and concepts into a visually appealing and innovative language? Do you want to explore and set direction for the future, visual identity of the LEGO ® building instruction experience?

  Join us in designing the build and play experience across themes and bring design solutions to life through engaging visual communication that guides and inspires all our consumer groups, kids and adults alike!

  Core Responsibilities

  Explore ways to visually communicate a variety of interactive play experiences to LEGO builders across the portfolio

  Concept develop a new (non-verbal) building instruction language for interactive LEGO play

  Design and detail a library of new building experience iconography and visual assets for printed and digital media

  Explore, develop and safeguard consistent building experience art direction

  Drive and facilitate cross-functional design collaboration in an agile and collaborative working environment

  Engage with and present visual design concepts for key partners.

  Play your part in our team succeeding

  LEGO® Design is the home of more than 500 Designers of all trades and the nucleus of innovation for the LEGO Group. Our mission is to inspire and develop the builders of tomorrow. The Building eXperience Design team is anchored in the heart of LEGO Design. We are on a strategically founded mission and learning journey to unlock the potential of the LEGO building experience.

  Our key objective is to deliver insights driven innovation. With strong consumer focus, we explore and design new physical and digital building experience concepts while balancing portfolio impact with business value and complexity awareness.

  Do you have what it takes?

  You're a skilled and bold concept developer, with a background within visual communications design, graphic design, UI design or equivalent and you bring experience from a large organization, showcasing your creative prowess. Moreover, you are:

  Super user of Adobe Illustrator and InDesign as well as expert in bringing visual design from rough mock-ups to final pixel-perfect assets, applying your great hand sketching techniques.

  Confident with setting clear and consistent art direction for printed and digital media.

  Curious and proactive in investigating best-in-class examples of visual communication in other fields.

  Naturally incorporating feasibly into your creative process: designing for scalability and repeatability.

  Experienced with instructional design and/or non-verbal communication.

  Fluent in English.

  In addition, the ideal candidate enjoys the sketching and conceptual phases of a project as much as perfecting the details. Also, it's an advantage being a driver by heart to independently leading work-streams end-to-end and bridging with partner teams. Process optimization and value chain understanding are natural areas of interest.

  Please share in English your CV, motivational letter, and portfolio. It is required to upload a portfolio (maximum upload size per file is 2 MB) or to share a link clearly highlighted in the CV.

  What’s in it for you?

  Here are some of what to expect:

  Family Care Leave – We offer enhanced paid leave options for those important times.

  Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

  Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

  The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

  The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

  Thank you for sharing our global commitment to Children’s Rights.

  Just imagine building your dream career.

  Then make it real.

  Join the LEGO ® team today.

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