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Senior Strategist, Head of Community Management & Social Intelligence
Senior Strategist, Head of Community Management & Social Intelligence-April 2024
Seattle
Apr 2, 2026
About Senior Strategist, Head of Community Management & Social Intelligence

  Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityReporting to Adobe's Director of Social Media Growth and Measurement, the Senior Strategist for Community Management & Social Intelligence will lead Adobe's overarching strategy for engaging with social media audiences and using social media data to inform key programs and initiatives. From driving Adobe's always-on community management and engagement practices, to leading agency and vendor relationships, to collaborating with Adobe's Marketing, Customer Care, and Product teams, this senior leader will spearhead the company's proactive and reactive social messaging, approach to brand safety, and social community engagement strategy. This leader should have extensive experience leading large organizations through the complicated intricacies of social community management, along with a strong background in social listening.What You'll DoLead cross-cloud community management approach across all social platforms, including Instagram, Twitter, Facebook, YouTube, LinkedIn, and TikTokDrive engagement strategy and execution for always-on social efforts, campaign moments, and times of crisisCollaborate with Adobe Care, Social, PR, Product, and other teams to provide guidance ensure alignment around both proactive and reactive community managementUse social listening to monitor issues, find opportunities for engagement, and inform cross-functional teamsPartner with social media measurement group to develop social listening practices and consistent, concise reportingLead relationships with key vendors and social platform partnersWhat You Need To succeedExtensive background in leading community management programs for large organizations with high-inbound social messagingDeep knowledge and expertise of social platforms, community management, and social listeningBackground in using third-party tools to support community management and social engagementRobust expertise in crafting insights and action from social metrics and reportingConsistent track record of seamlessly working across different teams and partnersAbility to provide clear plans and strategies for sophisticated issuesStrong attention to detailExperience driving action and execution during moments of crisisCreative problem solving skills with exceptional copywriting backgroundOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $100,600 -- $218,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be anand affirmative ac

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