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　　Job Description

　　The Senior Social Marketing Specialist builds and manages thriving, online communities in support of The WNET Group's media properties and institutional initiatives. Key responsibilities include:

　　• Writing custom copy for each social platform that is on brand and within each brand's voice (primarily Facebook, Instagram, and X(formerly Twitter), TikTok, YouTube and LinkedIn);

　　• Managing social communities across platforms and conducting regular social listening;

　　• Maintaining daily content calendars and scheduling daily content with social marketing specialist;

　　• Establishing campaign KPIs for individual brands and social platforms;

　　• Collecting and analyzing data to report on the success of all posts and communities;

　　• Collaborating closely with all stakeholders, including station managers, development teams and other digital and marketing staff;

　　• Identifying opportunities for live experiences across platforms and supporting planning and production;

　　• Additional duties, as assigned.

　　Qualifications include:

　　• Minimum of four (4) years of experience working in social media marketing for a brand;

　　• Solid copywriting skills, as well as the ability to communicate a message in brand tone and voice;

　　• Proficiency with Facebook Creator Studio, Twitter Media Studio, Salesforce Social Studio, Hootsuite, and other third-party publishing and social listening tools;

　　• Ability to analyze both quantitative and qualitative data, and how to optimize content based on findings;

　　• Ability to identify appropriate video and static social assets that forward the mission of The WNET Group;

　　Candidates with experience in basic graphic design, video editing, television/media industry and/or nonprofit sector preferred.

　　This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

　　The WNET Group believes that diversity is about learning from others who are not the same, and that differences such as race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, and other statutorily protected characteristics or other ideologies can enhance the work we do in public media. We believe that as a diverse and inclusive organization, recognizing the unique and multiple perspectives of our employees, we can better fulfill our mission. As a public media institution, our message is enhanced by our diverse workforce where everyone is empowered to make a difference.

　　WNET is an Equal Opportunity/Affirmative Action Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws.

　　The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $60,000.00 - $68,000.00. Internal equity considerations will be reviewed before making a final offer.

　　Minimum Salary: 60000.00Maximum Salary: 68000.00Salary Unit: Yearly