Description

　　We are looking for a Senior Program Manager to engage our full customer funnel (new, lapsed, and repeat customers) with appropriately targeted promotions and coupon offers while shaping the future messaging strategy of Amazon Fresh Online.

　　Coupons and promotions are key traffic drivers for our business and are strategically important in delivering against customer funnel (acquisition and retention) activations. This role will interact directly with senior leaders and partners across the Amazon Fresh grocery business. The Senior Program Manager will use a combination of analytical skills, business judgment, and strategic thinking to develop our annual messaging strategy and execute broad network-wide promotions as well as smaller test-and-learn marketing activations in support of the strategy.

　　The ideal candidate will possess a marketing background with focus on strategy and promotions, a track record of driving impact under tight deadlines, and the ability to pivot as needed to deliver optimal business results. The candidate should have the ability to deep dive results to inform future paths forward, showcase strong communication skills, and project manage while operating autonomously. This role allows for the ability to influence and impact marketing and business strategy.

　　Key job responsibilities

　　Craft, own and execute the short and long-term strategy and promotional roadmap, with emphasis on acquiring new customers, retaining lost customers, and keeping existing customers engaged.

　　Leverage strength of communication to keep team members informed of customer funnel activations while earning trust of stakeholders and leadership.

　　Launch successful promotional campaigns inclusive of KPI’s which tie back to leadership-level goals while coordinating with partner marketing teams, finance, legal, creative, and analytics.

　　Dive deep to analyze campaign performance and develop learnings that further inform tests/strategy.

　　Manage and maintain campaign budgets while adjusting to efficiently meet performance expectations.

　　About the team

　　The Worldwide Grocery Store’s Marketing team builds and operates global marketing and brand strategy, inclusive of demand generation, visual design, analytics, product management, customer insights, and engineering to deliver growth in the business. We drive high quality traffic to our online business and oversee the end to end customer funnel from awareness through conversion and long term loyalty. Our guiding vision is to establish Amazon as the first-choice grocery store Worldwide and to drive adoption by net-new customer segments.

　　We are open to hiring candidates to work out of one of the following locations:

　　Arlington, VA, USA | New York, NY, USA | Seattle, WA, USA

　　Basic Qualifications

　　5+ years of program or project management experience

　　Experience using data and metrics to determine and drive improvements

　　Experience owning program strategy, end to end delivery, and communicating results to senior leadership

　　Experience managing budgets

　　Preferred Qualifications

　　2+ years of driving process improvements experience

　　Master's degree, or MBA in management, business administration, economics, engineering, marketing

　　Experience owning and executing coupon or promotional incentive campaigns and strategies

　　Experience running promotions in the Grocery sector or other retail; preferably online

　　Experience with A/B testing, especially around customer segmentation and targeting

　　Experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

　　Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

　　Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $92,500/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.