Senior Product Marketing Manager - Sage Intacct

　　Job Description:

　　About our Senior Product Marketing Manager role

　　The Senior Product Marketing Manager (Sr. PMM) in the UK at Sage is a position with significant accountability. Directly reporting to the Director of UKIA, the Sr. PMM has responsibility for delivering Product Marketing (PMM) activities and outcomes within the Sage Intacct business across the UK. The Sr. PMM will be accountable for product proposition and delivery of GTM plans.

　　The single, critical aspect of this role is developing and maintaining a deep understanding of customers, market dynamics/trends and competitors; then leveraging these insights to optimise GTM plans to ensure that our propositions, messaging and tactics are on point and resonate with customers and internal stakeholders.

　　Collaboration is at the heart of your responsibilities. You are expected to establish robust, positive and healthy working relationships with go-to-market (GTM) stakeholders, acting as a source of inspiration by evangelising the growth strategy, fostering confidence, belief, and excitement. Together with key UKI stakeholders from various workstreams such as Marketing, Sales, Success, Partners, Sales Operations, Commercial Team, etc. the Sr. PMM will support and drive new customer acquisition as well as increased product adoption within our customer base.

　　About Product Marketing at Sage

　　Product Marketing (PMM) at Sage is all about deeply understanding customers (needs, feelings, outcomes they want to achieve), the market (size, shape and trends) and competitors (products, tactics, strategy). Then, in collaboration with different crafts across Sage, PMMs use this knowledge to design and build ambitious, winning Growth Plans, compelling, differentiated Value Propositions; and high-impact, disruptive, creative Go-To-Market (GTM) plans that immerse customers in the value we offer. PMMs are also embedded into the trading of the business, helping Marketing, Sales, Partner and Success leaders to drive and optimise our performance. All of this is carried out with two clear outcomes in mind: maximising the value for customers and achieving our ARR/growth/margin goals.

　　PMM is a global team of highly-skilled professionals, who are empowered and enabled to give their very best, everyday. The team is relentless about creating and building based on a Human Centred Design (HCD) methodology, and work to a common framework – getting the jobs done and outputs created in a consistent and efficient way, maximising the time they spend with customers and innovating.

　　#LI-SW1

　　Key Responsibilities:

　　Summary of your day-to-day?

　　You will be accountable for understanding the needs of customers; the market size, shape trends and conditions of the market; activities and strategies of competitors and the performance of our business as relevant to specific GTM plans. You will Partner with key functions to source the required data and insights… developing conclusions with “so what” actions. Feeds insights from this understanding into the development of GTM strategies and value propositions. You will also be accountable for GTM Execution, launch, Value proposition. You will work with the customer marketing team to design a robust up-sell strategy that delivers customers value as their needs evolve as well as meets the commercial targets set against add-on sales.

　　Minimum qualifications

　　•Experience in Product Marketing and/or Growth roles.

　　•Significant and proven experience in a customer and commercially led Product Marketing role with domain expertise

　　•Experience of launching technology products

　　•Ability to generate insights and knowledge of the market

　　•An exceptional collaborator

　　Dig deeper about who we are:

　　Who is Sage:https://www.sage.com/en-us/company/about-sage/

　　Life at Sage:https://www.sage.com/en-us/company/careers/

　　Our Values & Behaviors:https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be

　　How we make a difference:https://www.sage.com/en-us/company/sage-foundation/

　　Sage Business Cloud - SaaS for Every Business:https://www.sage.com/en-us/products/

　　Your benefits

　　Benefits video –https://youtu.be/TCMtTYUUiuU

　　·Comprehensive health, dental and vision coverage

　　·Work away scheme for up to 10 weeks a year

　　·On-going training and professional development

　　·Paid 5 days yearly to volunteer through our Sage Foundation

　　·Flexible work patterns and hybrid working

　　Function:

　　Global Product Marketing

　　Country:

　　United Kingdom

　　Office Location:

　　London;Newcastle;Winnersh

　　Work Place type:

　　Hybrid

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　　People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

　　At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

　　We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.