Description
Amazon Global Selling (AGS) is seeking a highly capable, self-directed Senior Service Partner Network (SPN) Marketing Manager to own China SPN marketing strategy and programs to support Seller success. If you have a passion for build something from scratch, do innovation, love helping partners reach their potential, and are an expert in designing and implementing joint marketing plans and partner programs at scale – then we’re looking for you.
In the Sr. Partner Marketing Manager role, you will be a lead and subject matter expert on how to drive SP (Cross boarder e-commerce Service Providers), work with stakeholders across SPN team, regional business teams, interlocking with multiple internal and external stakeholders. This will include building SPN marketing go-to-market initiatives with partners, develop service provider facing messages and creating scalable campaigns. You will collaborate with Filed Marketing peers to collect local market/service provider insights for business prioritization, build mechanisms for consistency.
The ideal candidate has a passion for assisting in China brand building in overseas, an entrepreneurial spirit, and a successful track record in partner marketing. They have a relentless focus on customer (Sellers) and love building and running marketing enablement programs at scale. This is a unique opportunity to play a highly visible role in an exciting growing business.
Key job responsibilities
• Collaborate with SPN product team, central product solution marketing, regional business, and field marketing to identify priorities, focus partner marketing initiatives, and success metrics.
• Develop SPN product strategies, develop service provider facing MKT messages, and deliver through AGS-led online/offline campaigns and promotions.
• Innovate on SPN marketing campaigns and develop partner marketing programs.
• Develop and monitor partner marketing plans with key partners to effectively drive SPN awareness for Sellers to connect with service providers they need.
• Identify regional service provider communities, build cooperation, and manage the strategic partnership with the Alliance to support the joint GTM.
• Build and promote SPN stories with good partners to provide Sellers with tangible business results.
• Develops and tests pilot programs to continually improve campaigns.
• May plan and execute regional events when events are a part of marketing campaigns, influencing event registration and attendance goals, event demand generation strategy, and drive SPN awareness through online/offline promotions.
We are open to hiring candidates to work out of one of the following locations:
Shenzhen, CHN
Basic Qualifications
8+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to stakeholders
Experience presenting metrics and progress to goal to senior leadership
8+ years of developing and managing partnership marketing experience
Experience developing marketing strategy and messages, based on product/program strategy (newly added).
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and partners.