Description

　　Robert Half is looking to place an experienced, knowledgeable Digital Marketing Specialist with our client. We need a professional who can expertly navigate the ins and outs of marketing strategy, analysis and campaign execution, all while keeping tight control of the bottom line. A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you!

　　Responsibilities include planning and implementing digital initiatives that support the sales and marketing strategies of our client. Leadership will support you in overseeing the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

　　Responsibilities

　　Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications

　　Share thought leadership and identify trends and insights with executive leadership

　　Support updates of the online customer portal to improve user experience

　　Work on new tests and strategies to optimize spend and performance of paid digital campaigns

　　Engage with technology and creative vendor partners to meet expectations on brand compliance, deadlines and budget

　　Maintain project status and timeline for digital projects, communicating updates regularly

　　Own and improve the social media presence of the company

　　Create content that will engage the company's customers and partners

　　Assist with other project tasks related to print, direct mail and data management as needed

　　Track digital marketing campaigns and prepare reports

　　Discover ways to enhance the company's website through creative landing pages, blog posts and SEO

　　Meet objectives in customer acquisition, growth and retention, and reactivation by planning and executing digital marketing initiatives based on the sales and marketing strategy

　　Requirements - Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing

　　Distinguished capability in building digital brands with strong ROIA healthy mix of skill and initiative

　　Well-rounded in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

　　Successful track record in vendor management

　　Mastery of Content Management System (CMS) & Digital Marketing System (DMS)

　　Strong communication and collaboration skills

　　Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

　　© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .