Reference #: 1007719SHIFT:Day (United States of America)

　　Seeking Breakthrough Makers

　　Children's Hospital of Philadelphia (CHOP) offers countless ways to change lives. Our diverse community of more than 20,000 Breakthrough Makers will inspire you to pursue passions, develop expertise, and drive innovation.

　　At CHOP, your experience is valued; your voice is heard; and your contributions make a difference for patients and families. Join us as we build on our promise to advance pediatric care-and your career.

　　CHOP's Commitment to Diversity, Equity, and Inclusion

　　CHOP is committed to building an inclusive culture where employees feel a sense of belonging, connection, and community within their workplace. We are a team dedicated to fostering an environment that allows for all to be their authentic selves. We are focused on attracting, cultivating, and retaining diverse talent who can help us deliver on our mission to be a world leader in the advancement of healthcare for children.

　　We strongly encourage all candidates of diverse backgrounds and lived experiences to apply.

　　A Brief OverviewThe Senior Marketing Manager serves as a department leader and subject matter expert with specific responsibility for strategic institutional priorities, including but not limited to patient acquisition, donor acquisition and thought leadership. Collaborates with Digital, PR and Creative leaders and broader team, using data and market research/consumer insights, to lead the development, planning and execution of integrated marketing strategies that help advance the mission and vision of the enterprise. Efficiently balances strategic marketing needs while managing and mentoring a team of account managers to support day-to-day business needs in a fast-paced and deadline driven environment. Reports to Director of Marketing.

　　This is a hybrid role.

　　What you will doServe as lead marketing strategist and subject matter expert for institutional priorities, as assigned.Manage the relationship between MPR and identified departments and teams, while also finding synergies and opportunities for collaboration and cross-promotion across the institution.Support marketing efforts and nomenclature elements expanding facilities - PHL and KOPH campuses. Specifically, the marketing campaigns for Middleman Pavilion, King of Prussia Hospital.In collaboration with PR,Digital Strategy and Consumer Insights counterparts, develop strategic marketing plans for the CHOP Foundation and other clinical/non-clinical priority areas during each fiscal year's planning cycle, incorporating both on- and off-line strategies. Plans will address business objectives, marketing strategy, tactics, key audiences, timeline, budget, KPIs and approval process.Proactively collaborate with Internal Comms, Public Relations, Digital, Creative, Growth and Brand Communications teams and external groups including CME, Legal, Facilities and Provider Engagement, Community Relations as appropriate. Provide regular status and analytics reports on all current marketing activity, reviewing priorities, timelines, approvals and issues.Manage and project responsible budgets areas to ensure that assigned work is consistently on track, on schedule with awareness for financial stewardshipIn conjunction with the Creative Director, determine appropriate client interface on creative issues.Lead and manage every phase of assigned projects ensuring that every team member is executing responsibilities consistent with project plan, quickly resolving problems and obstacles and reporting barriers or risks to department leadership.

　　Education QualificationsBachelor's Degree RequiredMaster's Degree Preferred

　　Experience QualificationsAt least nine (9) years in brand communications or marketing. RequiredAdvertising agency experience, healthcare and/or fundraising experience Preferred

　　Skills and AbilitiesProficiency in Word, Excel and PowerPoint. Workfront experien e a plus.

　　To carry out its mission, CHOP is committed to supporting the health of our patients, families, workforce, and global community. As a condition of employment, CHOP employees who work in patient care buildings or who have patient facing responsibilities must be fully vaccinated against COVID-19 and receive an annual influenza vaccine.

　　Employees may request exemptions for valid religious and medical reasons. Start dates may be delayed until candidates are immunized or exemption requests are reviewed.

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　　Children's Hospital of Philadelphia is an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, age, religion, national or ethnic origin, disability or protected veteran status.