POSITION SUMMARY:Please apply online using a laptop or desktop computer.NMDP BioTherapies is an emerging vendor in the biotech marketplace, with a near-term focus on cell and gene therapy. We're seeking a Senior Marketing Manager -who can work in close coordination with our sales team-to strategically position us across the client acquisition journey.From awareness to engagement, conversion to remarketing, this person will be responsible for leading the development and execution of integrated marketing plans that promote our unique value proposition and product portfolio. The Senior Marketer must be a channel expert and strong influencer who can facilitate alignment, effectively articulate goals, and metrics, and collaborate across a matrixed organization.A successful candidate is someone just as comfortable leading up and across to a Senior Leadership Team, as they are diving a mile deep to complete project plans and tactics. They'll also be guiding the work of internal and outside vendors-and facilitating how we show up in key markets and moments that drive revenue.This candidate will benefit from an existing marketing infrastructure and campaigns that have positioned this emerging vendor for its next stage of growth. This is a remote position (US). #LI-RemoteCheck out our video Saving Lives: It's the Best Job EverACCOUNTABILITIES:Accountabilities include:Develop marketing plans for the business that reinforce the NMDP BioTherapies value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunitiesCreate and implement appropriate marketing content that drives business, especially revenue and Patients Impacted results across multiple channelsAssist in establishing (and is held accountable for) the achievement of sales and marketing goalsDevelop and coordinate the production of product introduction, sale and support materials, brochures, and other tools in conjunction with the NMDP BioTherapies Product and Strategy team. Coordinate pre-launch, launch and post-launch activitiesResponsible for campaign development including email, web, display ad, social media, and event marketingWork closely with the sales organization and product team to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality mannerAssume enough technical proficiency with the products to discuss product development with customersWork closely with customers and cross-functional organizations to ensure product changes are communicated properly to the marketplace upon implementationMonitor and analyze indicators of business performance such as sales vs. forecast (units, revenue, gross profit), market share, product mix vs competitors, and other relevant marketing factorsTravel to industry conferences, roughly 6 - 9 per year, may be requiredThe candidate will be required to demonstrate successful experience in CRM, employing modern lead generation and acquisition engagement strategies, insights, contemporary communication techniques and technology, and strong cross-functional team building expertise.REQUIRED QUALIFICATIONS:Knowledge of:Has a thorough functional understanding of the marketing functions, planning and strategy, and in-depth knowledge of cell and gene therapy vendor ecosystem with knowledge of competitorsStrong customer focus is crucialPossesses excellent written and verbal communication skills, attention to detail and has the ability to communicate internally and externally with different businesses and management levelsModern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the likeCustomer relationship management (CRM) platform experience - Salesforce and Pardot preferredWriting strategic briefs for marketing programs and presenting strategy decks to lead rship and teams at all levels of an organizationExtensive knowledge of sales/marketing strategic planning and program deliveryWorking knowledge of domestic and, ideally, worldwide marketsIntermediate computer skills, including Microsoft Office software like PowerPoint, Word, and ExcelAbility to:Assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into a marketing strategyWork effectively and comfortably with scientists and biopharma professionals as well as with all functions and levels within the business organizationUnderstand product design and scientific facts to package them into a cohesive communication model for customers and sales team membersAbility to develop financial analysis to justify marketing investmentsEducation and/or Experience:Bachelor's degree in the life sciences or experience with technical marketing in the life sciences.5 years of experience in a marketing and/or sales in the life sciencesDemonstrated ability to communicate effectively both verbally and in writingPREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)Extensive knowledge of product applications/therapies and the markets for the product lines under this person's direction, including but not limited to allogeneic cell sourcing from healthy donors or cord blood, bioinformatics consulting and CRO servicesExtensive knowledge of technical sales/marketing strategic planning and program deliveryKnowledge of domestic markets for services delivered to the cell...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity