Senior Manager, Social Media Marketing
Job Description:
Are you a strategic social media marketer with experience in leading a small team, crafting, and executing creative and human-centric social media strategies? Do you have a passion for sports sponsorships and excel at developing social media strategies that humanize, connect, and actively engage a target audience with a brand? If this is you, seize this opportunity to make a significant impact!
We’re on a journey to transform Sage into an iconic global brand. Our goal is no small feat – leading Sage into the most human-centric brand in our category. But this transformation is more than a mere shift in strategy; it's a complete evolution. We’re rapidly evolving from a product-centric, B2B business to a H2H (human-to-human) brand.
The Challenge? We’re widely known in the UK (the birthplace of Sage) and working towards growing our brand awareness in North America.
Your Mission? Help increase Sage’s brand awareness in North America through human-centric social media strategies and campaigns that truly connect prospects and customers to our brand and drive engagement. You’ll lead a small team (initially 1 direct report), own, improve, and execute a social media strategy in North America targeting our ‘Financial Professionals’ segment with an emphasis on maximizing our Major League Baseball (MLB) sponsorship/partnership. This includes establishing KPIs, implementing measurement frameworks, managing a budget, and agency partnerships.
Why Join Sage? What’s in it for you?
In addition to a comprehensive compensation package, you'll get to test your strategic skills at a stable, global software company, contributing to a human-centric brand with products consistently rated #1 in customer satisfaction for 10 consecutive years. Build your global network while collaborating and learning from globally diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values & behaviors you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation is supported (5 paid volunteering days per year).
What You’ll Appreciate About Your Team
As a member of the Global Social Media & Advocacy team at Sage, you'll be an integral part of the Global Brand & Integrated Campaigns Marketing team. You’ll be joining forces with a diverse, inclusive, and supportive team of professionals. We pride ourselves on nurturing an environment of respect, mutual support, and open communication. Our high retention rate speaks volumes. You’ll thrive under the guidance of a ‘down-to-earth’ leader celebrated for his supportive, trusting, and human-centric approach. You’ll find his approach to leadership refreshing and empowering! You’ll appreciate his social media expertise, commitment to knowledge sharing, and deep investment in each team member’s development.
How will you be set up for success? Your first 90 days
Your first month is about learning all things Sage – our brand, our customers, our products, our values, and more. You’ll meet stakeholders, cross-functional teams, and start building relationships. You’ll have the support of your leader, the Global Social Media & Advocacy Director (UK-based), to help you onboard, and various resources to tap into. At 60 days, your focus will be gathering data and asking insightful questions – analyzing what’s working well and what’s not. Within 90 days, you'll have gained enough information to develop strategies to innovate and improve so you can finally start executing.
Location: Atlanta office – Hybrid; 2 days per week of in-office collaboration
Minimum Qualifications:
• 6 years of experience leading and executing social media strategy and sports sponsorship campaigns with an understanding of ‘rights holders’.
• A minimum of 2 years of people management experience, directly leading a small team (at least 2 direct reports) of social media marketers.
You can provide examples of:
• How you’ve successfully created and executed social media strategies/campaigns and you can speak to the objective, the how, the why, and the impact (ROI) behind your strategies.
• How you’ve utilized your strategic thinking, confidence, and problem-solving skills to challenge and prioritize.
• Your ability to articulate your thoughts and concepts concisely and with simplicity.
• Your natural ability to build relationships, effectively collaborate cross-functionally, manage stakeholders, influence, and gain buy-in.
• Your continuous innovation, growth mindset, and the capacity to drive and adapt to change.
• Ability to work hybrid (2 days per week) from our Atlanta Office: 619 Ponce De Leon Ave NE
Key Responsibilities:
Key Responsibilities:
• Team Leadership: Lead and develop a small team, starting with 1 direct report, with the potential to grow to 4 as the North American team expands.
• 12-month Activation Plan: Own the development of our rolling 12-month activation plan and calendar.
• Sports Sponsorship: Partner with our internal Sports Sponsorship & Brand Management team to plan and execute social media activation streams related to our MLB sponsorship/partnership.
• Cross-functional Collaboration: Work closely with content & customer spotlight teams to ensure we deliver results through social activations (organic & social advocacy), across regions, for every content marketing campaign managing both the strategy & delivery involved.
• Social Media Tool Management: Oversee the use of social scheduling tools (e.g., Hootsuite), including optimization and administration.
• Organic Social Media Enhancement: Conduct organic social testing and optimization. Develop and share best practices and create social media playbooks.
• Performance Tracking: Manage the creation and process of tracked links for social programs. Ensure comprehensive tracking of outputs across Organic, Influencer, and Voices programs.
• Budget Control: Handle budget management for social media activities and campaigns with a focus on driving cost efficiencies.
Perks? We have plenty.
• Competitive salaries that landed us top 5% of similar-sized companies (according to Comparably)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption, or surrogacy offered 1 year after start date
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
• Library of on-demand career development options and ongoing training offerings
What it’s like to work at Sage:
Careers homepage -https://www.sage.com/en-us/company/careers/
Glassdoor reviews -https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htm
LinkedIn page -https://www.linkedin.com/company/sage-software
#LI-CH1
Function:
Brand
Country:
United States
Office Location:
Atlanta
Work Place type:
Hybrid
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People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
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