The Hilton luxury portfolio of hotels is comprised of three industry-leading, world-class brands.Waldorf Astoria Hotels & Resorts (https://www.hilton.com/en/brands/waldorf-astoria/) is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to elegant service, one-of-a-kind experiences and culinary expertise. Inspired by their timeless environments and sincerely elegant service, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, Peacock Alley, refined art collections, Michelin-starred dining concepts and elevated in-room amenities.LXR Hotels & Resorts (https://lxrhotels3.hilton.com/lxr/)is a hand-picked collection of independent and spirited luxury properties celebrating the timeless pursuit of personal adventure. LXR connects legendary properties into an exclusive network of hotels that are set apart by individual design, an unrivaled commitment to personalized service and elegant, yet locally immersive, experiences for guests. Each property features its own enchanting pedigree, story and character that is steeped in the originality of its locale and provides a luxurious base of exploration.With over 40 properties,Conrad Hotels & Resorts (https://www.hilton.com/en/conrad/)has created a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture.

　　Position Statement

　　The Senior Manager, Brand Personality – Luxury Brands, APAC reports to the Senior Director Brand Personality – Luxury with a dotted line into the Luxury Leader for APAC. The role will serve as the champion and driver for all special projects and brand-specific initiatives that aim to drive brand affinity for Team Members and ultimately the guest.

　　The incumbent will be responsible for activation and implementation of strategic initiatives that are linked to the positioning, pillars and personality of Hilton Luxury Brands collectively alongside the Waldorf Astoria, LXR and Conrad brands, to deliver an elevated and differentiated experience. The position will also monitor the Hilton enterprise tools to access the level of service quality and brand service that is being delivered to guests and deliver custom and luxury brand specific training programs to achieve desired business results.They will ensure delivery of both custom and corporate luxury training programs whilst measuring the effectiveness of training to ensure a return on investment.

　　Position Summary

　　What will I be doing?

　　The Senior Manager, Luxury Brand Personality, APAC will partner with the Luxury leadership team to implement strategic initiatives to realize our short, medium, and long-term performance objectivesthat aim to drive service excellence and Team Member brand affinity.

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　　The incumbent will lead the day-to-day execution of prioritized initiatives in China and as needed across APAC and will support the team bydelivering custom and luxury brand-specific training programsto ensure successful execution for Luxury initiatives. The successful candidate will be comfortable navigating unstructured challenges and creating a thoughtful, inspired approach to building on our reputation.

　　This role will support and work closely with the APAC Luxury team to achieve the vision for the Luxury brands in the region, inclusive of developing and executing the distinct brand personality training and larger strategic roadmap and vision for the elevated and differentiated brand positioning of the Luxury brands.

　　Scope of this role includes but is not limited to:

　　Lead Brand personality initiatives and programs on-property which require the incumbent to lead cross-functional teams across Operations, Commercial and other stakeholders based on focus outlined.

　　Monitor the execution of strategies for brand personality and luxury brand service excellence, including providing a periodic state of deployment and delivery updates to VP of Luxury Brands for APAC.·Ensure hotels are consistently delivering brand personality training and programs, through regular reporting and deliberate follow up. Align closely with Area Leaders to keep them updated on new brand personality initiatives.

　　Support the Brand and Commercial teams to create strategic outcomes on-property to reinforce the hotel and brands’ value proposition and expected levels of service in conjunction with property’s leadership and training team, including for pre-opening hotels.·Ensure that each luxury property has a minimum of two certified luxury brand trainers and delivers certification for luxury brands. Executes quarterly train the trainer programs for new initiatives. Maintain a training database to track brand culture training delivery in luxury hotels.

　　Be the liaison and as subject matter expert for Operations and luxury hotels, as it relates to resources, presentations, and other related tools to support properties to drive brand personality and service excellence.·Partner with APAC Luxury Leader and Area Operations on luxury brand trainings, such as Luxury Leader Program, including working through nominations, participation of selected leaders and monitoring overall program for China.

　　·Support implementation of new concepts and practices into the brands and on-property through carefully thought-out pilots and launch plans.

　　·Ensure hotel-level training is reinforced and supported by brand standards, including strategic partnerships with service-focused tools.

　　·Track key business indicators (Stay Experience platform, Brand Audits) to determine the effectiveness of brand training and recalibrate as necessary, including providing input, insights and recommendations on training enhancements to corporate training and development team.

　　·Ensure that all Brand personality training is culturally adapted to the needs of the region.

　　·Create and support brand conference and event planning, content generation, and execution as needed, as well as representing the Luxury category as needed at forums, conferences, and industry trade events.

　　·Be a thought partner and potential talent who could step into a future brand role.

　　What are we looking for?

　　The Senior Manager, Luxury Brand Personality, APAC is always working on behalf of our guests and Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

　　Experience presenting to management and internal partnersStrong leadership and influencing skills – must be able to professionally lead and manage internal and external relationships successfullySix Sigma certification is highly desiredCollaborative team player, politically savvy, and great at building relationships across all levels of the businessHigh level of proficiency working with Microsoft Word, Outlook, PowerPoint, and Excel, proficient skills with PowerPoint and Excel including presentation creation and deliveryExcellent communication skills including the ability to identify message points for presentation and ability to proactively identify appropriate opportunities to share those messages with all constituent groupsFluent in English and MandarinMinimum Education: Associate’s Degree/College Diploma/CepegMinimum Years of Related Professional Experience: 5 yearsMinimum Years of Hospitality Experience:5 yearsMinimum Years of Luxury Experience: 3 yearsMinimum Years of Management or Supervisory Experience: 2 yearsAdditional Requirements (i.e. 50% to 60% of travel time, etc.): Ability to travel domestically and internationally as required, approximately 50% - 60% travel timeIt will be advantageous in this position if you demonstrate the following capabilities and advantages:

　　Experience developing new strategies, building business cases, gaining internal/external support in a cross-functional environment, and driving implementation, with a track record of solid decision makingExperience conducting market and/or competitive analysis to determine strategic opportunities such as SWOT, Porter’s Five Forces, etc.Education: BA/BS/Bachelor’s DegreeLuxury Experience: 5 yearsMinimum Years of Hospitality Experience: 7 years related experienceManagement Experience: 4 years manager-level experienceWhat will it be like to work for Hilton?

　　Hilton is the leading global hospitality company, spanning the lodging sector from legendary luxury hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

　　Job: Technology

　　Title: Senior Manager, Luxury Brand Personality, GCM

　　Location: null

　　Requisition ID: APA01496

　　EOE/AA/Disabled/Veterans