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Senior Manager, Brand Planning & Analysis
Senior Manager, Brand Planning & Analysis-March 2024
McLean
Mar 29, 2026
About Senior Manager, Brand Planning & Analysis

  ***This is a hybrid role and will report into the McLean, VA office 2-3 days each week***

  This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands! As a Senior Manager, Brand Planning & Analysis, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton portfolio. On the Brands team reporting to Director, Brand Innovation & Planning, you will provide consultative support on articulating, substantiating, and operationalizing brand strategy and centralized planning tools to the Global Brand and Commercial Services (GBCS) organization.

  HOW WE WILL SUPPORT YOU

  Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

  Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/nightHilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discountPaid parental leave for eligible Team Members, including partners and adoptive parentsMental health resources including free counseling through our Employee Assistance ProgramPaid Time Off (PTO)Learn more about the rest of our benefits (https://jobs.hilton.com/us/en/benefits)At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. Hilton’s leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.

  **Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

  HOW YOU WILL MAKE AN IMPACT

  Your role is important and below are some of the fundamental job duties that make your work unique.

  What your day-to-day will be like:

  Support the elevation of strategic brand capabilities at Hilton and the GBC organization’s core priorities through the creation of scalable processes, programming, and resourcing against market dynamics to ensure continuous improvement for all customers across all metrics.Evaluate business opportunities and review existing programs and products through desktop market analysis, financial evaluation, and fit with Hilton.Conduct brand intelligence analysis of existing global or cross-brand programs and their impact to our owner communities.How you will collaborate with others:

  Support annual planning/financial processes by partnering with leaders and cross-functional partners.Provide support to GBC leaders to establish special strategic projects, partner on potential business opportunities, and assist with business cases.What projects you will take ownership of:

  Create centralized processes (such as Hilton’s project management approach) to help the organization be efficient and clear on accountability and priorities.Build toolkits that enable departments to approach business challenges with common language, qualitative and quantitative approaches, and structure.WHY YOU'LL BE A GREAT FIT

  You have these minimum qualifications:

  Five (5) years in a global matrixed organization with a focus on hospitality, corporate strategy, or management consultingThree (3) years working on strategic projects and initiatives - ability to start with a blank slate and deliver clear and concise work productsAbility to travel<10%It would be useful if you have:

  BA/BS Bachelor's Degree or equivalent on the job experienceWHAT IT IS LIKE WORKING FOR HILTON

  The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!

  It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

  We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.

  Job: Brands

  Title: Senior Manager, Brand Planning & Analysis

  Location: null

  Requisition ID: COR014B1

  EOE/AA/Disabled/Veterans

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