Senior Financial Services Copywriter

Employment Type: Full Time

Date Posted: 6/5/2024

Location: Remote

Pay Range: Negotiable

Job Number: JO-2406-2416

Primary Function

As a senior copywriter in Enterprise Creative Solutions (ECS) you will work in a team environment to craft compelling, client-centric and brand-aligned messaging and creative concepts. Marketing channels primarily include direct mail and email requiring both long-form and short-form B2C and B2B financial industry experience. You will help convey unique value propositions and proof points, and breathe life into the stories we tell—using one brand voice—to ensure an impactful and unified brand experience. You’ll be collaborating with creative directors, art directors, developers, technologists, integrators, art buyers and account leads, as well as other copywriters. Your goal will be to deliver concise, plainspoken and accurate copy optimized for a wide range of digital- and print-based creative outputs.

Duties Responsibilities

Build strong, collaborative relationships with a diverse agency team as well as segment, channel and brand partners

Continuously expand and deepen knowledge of financial capabilities, solutions, markets and trends to help engage, inform and influence various consumer, business and institutional audiences

Demonstrate creativity, versatility and agility in writing for different mediums and audiences in a speed-to-market environment

Share your strategic and conceptual ideas to help shape and align client approaches and creative execution to best achieve business objectives

Actively participate in client and team discussions, asking informed questions and offering relevant perspectives and solutions to move projects forward

Embrace working remotely while collaborating with teammates and partners in various locations

Gather information, interview partners and experts, offer strategic and creative ideas, and align to brand guidelines and business objectives

Distill complex product/service detail into clear, plainspoken copy and impactful creative concepts

Collaborate with art directors on static and motion-based infographics, imagery, and design approaches to maximize visual impact

Present work to partners and clients at every level, explain rationale, respond to questions, and effectively interpret and apply feedback

Skills Qualifications

An enthusiastic approach with an infectiously positive point of view, and are a highly motivated self-starter with a strong work ethic

Deep knowledge of writing best practices for digital and web

A clear, concise and plainspoken writing style

The ability to work on multiple assignments for different clients and segments while meeting deadlines and exceeding client expectations

The ability to write in one brand voice while aligning copy strategy, messaging and tone to individual segments

The ability to write, conceptualize and collaborate with a creative team to create a range of creative outputs, such as email and direct mail

The ability to lead or participate in discussions with business partners and experts, collaborate with art directors and account leads, and show flexibility in offering guidance and taking direction wherever needed

Proficiency in MS Office Suite and Adobe Acrobat

Have an understanding and proficiency in accessibility writing standards for WCAG 2.1 (Wen Content Accessibility Guidelines)

Education Experience

A Bachelor’s degree or equivalent education and experience

7+ years of financial copywriting experience in a company or with an agency

To Apply

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Diversity Inclusion Customer Service Statement

TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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