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Senior Engineering Manager, TikTok Brand Ads
Senior Engineering Manager, TikTok Brand Ads-October 2024
San Jose
Oct 30, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Senior Engineering Manager, TikTok Brand Ads

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  The Brand Ads Team builds technologies that unlock business growth potential. This team owns several ads products: reservation ads, auction ads, and innovative content ads that enables advertisers and users to foster more awareness of their brand to attain their business goals. We work on the end-to-end ads delivery tech stack, including ads bidding, ranking, and forecasting.

  We are looking for a highly experienced Engineer or Technical Lead Manager to spearhead our Brand Ads product teams. You will be leading a group of talented engineers in developing world-class advertising products and technologies. Your work will have a direct impact on billions of dollars in revenue and shape the industry's landscape through complex technical challenges in infrastructure, algorithms, and machine learning.

  Key Responsibilities:

  - Drive high-impact projects with a focus on generating billions in revenue

  - Lead in solving complex technical challenges in advertising infrastructure, algorithms, and machine learning

  - Build industry-leading ads forecasting, ads delivery, and ads measurement solutions

  - Actively participate in product design, go-to-market strategies, and business decision-making processes

  - Foster innovation by collaborating with TikTok content and creators side and employing cutting-edge technologies such as GenAI

  Qualifications

  Requirements:

  - Deep domain knowledge in the field of advertising technology

  - Strong technical capabilities in infra, data, or ML

  - Experience in ads bidding, ranking, and retrieval, ads forecasting is a strong plus

  - Expertise in large-scale ads delivery, recommendation, and search is highly desirable

  - Proven track record of working closely with product and product marketing teams is a plus

  Qualifications:

  - Bachelor's degree in Computer Science or related field; Master's or PhD preferred

  - Minimum 7 years of relevant experience, including experience in a leadership role

  - Strong analytical and problem-solving skills

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $288000 - $560000 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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