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Senior Category Development Manager
Senior Category Development Manager-February 2024
Feb 10, 2026
About Senior Category Development Manager

  Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

  At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

  We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

  Get to know us better at www.nestle.com

  Join Nestlé Team and be a Force For Good!

  We are currently looking for a Senior Category Development Manager to join our Nestle Waters team.

  Location: Maslak, İstanbul

  Type of contract: Permanent

  As a Senior Category Development Manager , you will have the following responsibilities;

  You will be responsible to define strategies and plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements.

  You will responsible to Identify priority channels for the Category/sub Category and work with Channel Manager to recommend tailored Category Channel plans in line with overall market strategy

  You will responsible to develop and propose the in-store vision of success for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.

  You will responsible to contribute to the ICP process by identifying the key opportunities and possible action plans for the Category/sub Category.

  You will responsible to Recommend actionable in-store solutions based on a clear understanding on shopper behaviour within your Category/sub Category.

  You will responsible to ecommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated

  You will responsible to recommend winning commercial propositions for the category/sub category, effectively communicating these to customer and field sales managers as appropriate.

  You will responsible ownership of primary Retail sales data and reporting

  You will responsible to publish periodic (daily, monthly sales, stock etc.) sales function reports

  You will responsible to develop annual commercial calendar with sales forecasts as an output of ICP, cascade down to channels and RTM as primary sales target

  Which profile are we looking for?

  Bachelor’s or master’s degree

  More than 5-6 years in business operations, with at least 4 years exposure in sales, and over this period has successfully delivered on KPIs, especially top and bottom line business results

  Leads Field Sales function

  Understands all sales functions i.e. CCSD, Customer, Field Sales

  Advanced English

  What are our employee community values?

  Safety, quality, compliance and respect are pillars for our community existence.

  Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.

  We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

  What are our working values at Nestlé?

  Flexible work schedule

  Hybrid working

  Multinational experience at one of the world’s leading food and beverage company

  International and domestic career opportunities

  Development opportunities and trainings

  Exclusive employee discounts

  Employee Assistance Program, 24/7 expert support

  Sport benefit program (benefit from more than 350 sport centers)

  A paid birthday leave

  4 weeks paternity leave

  The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.

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