Location: Head Office, Lahore

　　Company: Nestlé

　　Job Type: Full Time

　　Qualification: MBA/ Bachelor’s Degree

　　Position Summary

　　Responsible to ensure that the brand remains recognizable, up to date and exciting to customers. Should have the passion and resilience to delight target consumers and build a strong brand by generating strong topline and bottom-line results. Continuously seek to improve methods and promote aligned ways of working to drive brand innovation and performance. Responsible for translating brand elements into plans and go-to-market strategies.

　　A day in the life of Senior Brand Manager Milo

　　Driving business targets both topline and bottomline. Lead creative development to motivate the target audience to “take action”.

　　Execution of brand activities wearing a business manager's hat by coordinating closely with the factor supply chain team and category development managers to enable availability while ensuring a dynamic consumer demand.

　　Understanding the in-store environment by contributing to the category strategy, influencing desired relative price by providing recommendation to pricing and promotional strategy. Proposing SKUs for key channels and key customers.

　　Working in partnership with communication agencies by ensuring all brand communication contributes to enhancing the company image of trusted NHW leader.

　　Responsible for planning and leading weekly sales driven activity calendar and ensuring loop closure. Measure and report performance of all marketing campaigns, and assess ROI and KPIs

　　Acting as a brand custodian and leading from the front during internal/external meetings.

　　Acting as an Innovation & Renovation Lead ensuring sustainability agendas are driven and achieved.

　　Supervising advertising, product design and other forms of marketing to maintain consistency in branding.

　　What Will Make You Successful?

　　Atleast 5 to 6 years of cross-functional experience of the value chain and project management gained through participation in brand management and innovation projects. Experience in identifying target audiences and devising effective campaigns.

　　Has ability to think strategically and come up with campaigns with the expertise in managing market spends.

　　Proven working experience as Brand Manager or Assistant Brand Manager with the ability to develop brand and marketing strategies and communicate recommendations to stakeholders.

　　Excellent knowledge of chilled Ready to Drink category.

　　Good understanding of tweens / teens and the mothers as a brand audience

　　Has successfully shown leadership skills within a cross-functional team.

　　Has demonstrated courage and ability to solve problems and question the status quo.

　　Excellent understanding of the full marketing mix.

　　Strong analytical skills partnered with a creative mind.

　　Data-driven thinking and an affinity for numbers.