Company Description

　　This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

　　About Spark Foundry:

　　Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

　　Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

　　With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

　　Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

　　Job Description

　　Overview:

　　The Senior Analyst, Paid Search & Social is responsible for monitoring and maintaining media campaign development and activation across platforms. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage search and social media in the decision path.

　　Role Objectives:

　　Gather research necessary to build a new campaign

　　Assist team in gathering necessary data for plan development

　　Responsible for trafficking approved plan

　　Monitor and maintain campaign budgets, pacing, and bid adjustments

　　Monitor and optimize paid search and social performance and competitive landscape to meet business objectives

　　Develop optimization recommendations and/or testing plans

　　Utilize bid management tools as well as Google Ads, Microsoft Ads, SA 360 Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

　　Pull and analyze data to inform campaign reporting and help build insights

　　Granular maintenance of monthly billing cycle

　　Resolve billing discrepancies in partnership with client strategy and billing reconciliation team

　　Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.

　　Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

　　Stay informed on search industry trends and new tools and ad formats

　　Successful completion of training programs and requisite certifications required

　　Qualifications

　　1+ year of professional experience in pair search and/or social media

　　Strong quantitative skills, including analytical abilities and math proficiency

　　Proficiency in MS Suite: Excel, Word, PowerPoint required

　　Solid verbal and written communication skills

　　Demonstrated critical thinking and problem solving skills

　　Ability to work within a team, handle multiple assignments, and meet tight deadlines

　　Detail oriented and demonstrable organizational skills

　　Additional Information

　　All your information will be kept confidential according to EEO guidelines.

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