Company Description

　　A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

　　Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we’re untethered from any specific medium or method—we go where ideas will work best.

　　We are an expanding network with more than 5,000 employees, with 12 agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

　　Job Description

　　The Sr. Analyst, Data Intelligence is responsible for developing and executing marketing analytic strategies. The Sr. Analyst works across the Data Strategy & Analytics team to propose and implement performance measurement and analytic initiatives, as well as related reporting presentations.

　　What You'll Do:

　　Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization

　　Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)

　　Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages

　　Ensure delivery and integration of conclusions/recommendations and actionable insights

　　As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications

　　Identify research and analytics initiatives to support strategy development

　　Create business cases for successful analytics initiatives

　　Design and manage strategic analytic roadmaps for clients

　　Present to clients and prospective clients on results of current projects as well as new business opportunities

　　Qualifications

　　4+ years of marketing analytics experience

　　Demonstrated experience in statistical and econometric analysis

　　Marketing agency experience is preferred

　　Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement

　　Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them

　　Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms

　　Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)

　　Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies

　　Knowledge and applied experience with marketing strategy and analytics design and delivery

　　Working knowledge of site analytics suites: Google Analytics, Adobe Analytics/SiteCatalyst

　　Strong communication skills including the ability to develop presentations, present insights, and recommendations

　　Ability to work in a flexible, dynamic and fast-paced team environment

　　Proficient in Microsoft PowerPoint, Excel, and Word

　　Proven track record of dealing directly with clients

　　Additional Information

　　The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

　　Paid Family Care for parents and caregivers for 12 weeks or more

　　Monetary assistance and support for Adoption, Surrogacy and Fertility

　　Monetary assistance and support for pet adoption

　　Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

　　Tuition Assistance

　　Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

　　Matching Gifts programs

　　Flexible working arrangements

　　‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

　　Business Resource Groups that support multiple affinities and alliances

　　The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

　　Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

　　If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

　　All your information will be kept confidential according to EEO guidelines.

　　Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.