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SDR, Mid-Market
SDR, Mid-Market-August 2024
Pleasanton
Aug 16, 2025
About SDR, Mid-Market

  Vagaro is a leading technology platform that provides salon, spa, and fitness business management software solutions. Our cloud-based platform offers a comprehensive suite of tools and features designed to streamline operations, enhance customer engagement, and drive business growth. We serve thousands of businesses worldwide, empowering them to succeed in the rapidly evolving wellness industry.

  As a Sales Development Representative at Vagaro, you will play a crucial role in driving the company's growth by identifying and qualifying potential Mid-Market clients. Your primary responsibility will be to generate and nurture leads, working closely with the mid-market & enterprise sales team to develop a robust pipeline of opportunities. Through strategic outreach and effective communication, you will engage with key decision-makers, educate them about Vagaro's solutions, and schedule qualified appointments for the sales representatives.

  Joining Vagaro offers you an exciting opportunity to be part of a growing and innovative company that is revolutionizing beauty, wellness, and fitness software. As an SDR, you will have the chance to shape Vagaro's success and make a significant impact on the success of our enterprise sales efforts.

  Position reports to Pleasanton, CA- Onsite position

  Below is the annual On Target Compensation (OTE) range for candidates located in Pleasanton, California. Your specific OTE, which is inclusive of base salary ($52,000-$60,000) and incentive compensation, will depend on factors such as your skills, qualifications, experience, and performance.

  The annual OTE range for this position for candidates located in Pleasanton, California is between:

  $70,000—$80,000 USD

  Employee Perks & Benefits:

  15 days PTO

  9 company holidays

  Reimbursement program using any of Vagaro services.

  401k retirement plan with matching

  Healthcare, dental & vision plans for individuals and families

  Life insurance, supplemental programs

  Tuition reimbursement program

  Discounted tickets program

  Doordash Dash Pass

  On-site fitness center

  Work/Life & EAP services

  How you will contribute:

  Conduct thorough research to identify and qualify potential mid-market clients in the salon, spa, and fitness industry.

  Utilize various channels, including cold calling, email campaigns, social media, and networking, to generate leads and initiate meaningful conversations with prospects.

  Develop a deep understanding of Vagaro's products, services, and value proposition to effectively articulate them to potential clients.

  Conduct high-volume outreach to engage decision-makers, identify pain points, and assess their needs and business challenges.

  Collaborate closely with the sales team to understand target accounts, coordinate outreach efforts, and strategize on the best approach for conversion.

  Maintain accurate and up-to-date records of lead interactions and progress in Salesforce.

  Qualify leads based on predefined criteria, ensuring a strong fit with Vagaro's target customer profile.

  Schedule appointments and product demonstrations for the sales representatives, ensuring a smooth transition from lead generation to sales closure.

  Continuously stay informed about industry trends, competitor offerings, and market dynamics to enhance prospecting strategies and knowledge of the target market.

  Contribute to the ongoing improvement of sales processes, messaging, and lead generation tactics.

  Who we are searching for:

  Bachelor's degree in business, Marketing, or a related field.

  Proven experience as a Sales Development Representative (SDR) in an enterprise software or SAAS sales environment.

  Strong knowledge and understanding of the beauty, wellness, and fitness industry, with experience in selling software solutions to enterprise-level clients preferred.

  Exceptional communication and interpersonal skills, with the ability to engage and build rapport with decision-makers.

  Demonstrated success in prospecting, lead generation, and appointment setting, meeting, or exceeding targets.

  Highly motivated self-starter with a proactive mindset and the ability to thrive in a fast-paced, dynamic environment.

  Excellent organizational skills with the ability to manage multiple tasks and prioritize effectively.

  Proficiency in using Salesforce and other sales productivity tools.

  Results-oriented mindset with a focus on delivering measurable outcomes.

  Ability to work collaboratively and effectively in a team environment.

  About the Company:

  Vagaro, Inc. develops an all-in-one business management platform and a powerful online marketplace for the salon, spa, and fitness industries. More than 180,000+ professionals and 80,000+ businesses in the United States, Canada, UK, and Australia use Vagaro's cloud-based software to manage all aspects of their operations. Consumers choose Vagaro to search for and book services in their community at their convenience. Vagaro is easy-to-use and works on any device. Learn more by visiting https://www.vagaro.com/pro.

  Equal Opportunity Employer:

  Vagaro takes pride in being an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

  Privacy Policy:

  Privacy Notice for Employee and Applicant Data

  Your Privacy Matters!

  At Vagaro, we are committed to protecting the privacy and security of your personal information. Before you proceed with your application, we encourage you to review our Employee and Applicant Privacy Notice.

  By submitting your application, you acknowledge that you have read and understood our Privacy Notice. This document outlines how we collect, use, disclose, and protect your personal information during the recruitment and employment process.

  Privacy Notice: https://www.vagaro.com/pro/vagaro-employee-and-applicant-privacy-notice

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